LVL Studio Launches New End-to-End Transmedia Solution for Broadcasters, Studios and Content Owners

May 1, 2012 - PRLog -- LVL Studio, a leading service design company providing technology that drives interactive television experiences, has launched Purple – a comprehensive solution for creating, managing, publishing and deploying content for multiscreen experiences. The Purple platform provides the technology backbone for broadcasters, studios, cable operators, telecommunication companies, content owners and device manufacturers that unleashes the power of social TV, second-screen apps, and interactive viewing experiences. Today’s content is inherently multipurpose, and unfolds against the backdrop of the rise of second screen. Purple makes it easy for rights holders and creators to package and extend both the value and reach of their content.

Purple provides a full slate of features that enable content to be extended in a number of ways. The process begins with ingest of the material ready for customization, using existing Purple templates or custom-designed models. A Content Management System (CMS) delineates what material is used, and then accurately applies updates and changes. Its publishing capabilities provide flexibility in selecting which devices or media infrastructures to deliver the assets. Then, Purple deploys this packaged content, optimized for each platform, to multiscreens.

“Today, viewers are interacting with programming in new ways that go beyond the passive, single-function involvement that once defined our participation in the viewing experience,” says Jean-Francois Gagnon, CEO of LVL Studio. “We are in the midst of rapid and radical change in content consumption; from streaming to second screen, from being tuned in to being logged in, and just being online all the time. TV has gone social and that means there are new opportunities for creative engagement. The audience is partaking in a number of parallel activities, and increasingly desires simultaneous functionalities.”

Purple integrates directly into the existing systems in place for studios, broadcasters, cable operators, manufacturers and telecoms. The data analytics of the platform are the core of the technology, so that second-screen experiences can be automatically synchronized. Broadcasters can also create a TV/ Web portal for their network or shows, providing easy accessibility based on viewing behaviors and subscription patterns, and empowering the customized remote control.

Audience involvement in second-screen apps, on smartphones or tablets, is dramatically impacting viewing habits and behaviors. Purple TV Companion App, for example, allows customized pages for voting, real surveys, real-time results, and sharing with friends via Facebook and Twitter. Furthermore, the tablet app is linked to the viewer’s TV subscription so it can be closely synched with the shows being watched.

Increased audience interaction translates to more viewer loyalty, which equals improved metrics and increased revenue opportunities, including new monetization platforms for content sales, Smart TV, set-top boxes and gaming on TV.

“Purple is the ultimate end-to-end platform that uses applications to package programming for seamless integration and deployment of content to these new platforms, which in turn enhances the lifetime and value of programming for content managers and owners,” says Gagnon. “Purple takes these complimentary, engaging experiences and makes them easily accessible for viewers with a few taps on our TV Companion App. We are in this game to change it, and make it simple for broadcasters, cable operators, and other key players to connect with audiences.”

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About LVL Studio
Based in the technological, creative, and gaming hub of Montreal, Canada, LVL is a privately-owned service design company for media producers, broadcasters, telecommunications companies, hardware designers and vendors, and other organizations to create transmedia experiences across screens and devices. Their expertise in television, multi-platform technology, user experience design, gaming, health, and monetization allows them to tackle everything from simple apps to highly complex projects in an efficient and innovative way. Clients include Nokia-Siemens, Time Warner Cable, Telus, Bell, and Discovery Canada, among other local independents. LVL’s Purple platform is an end-to-end solution for creating, managing, publishing and deploying content in a seamless, integrated manner to the new TV ecosystem.