Is SEO Going To Get Your Site Google Slapped Really Hard?

April 4, 2012 - PRLog -- Everybody wants more visitors on their site and apparently that includes Google. Google is constantly making changes to provide "better search results". Google has recently released a host of updates, some of which are designed to keep people on Google longer and some to improve search. Possibly Google's idea of “leveling the playing field” works together with keeping people on Google longer with the intent to bring about more advertising dollars for Google.

Regardless, all the insider whispers seem to be indicating a 10-20% impact on organic search results with these new changes. However, Matt Cutts once suggested that the Google Privacy updates would only impact search in the singe digits. That didn't exactly prove to be true. How many sites do you know of that have the largest percentage of organic search coming from the term (not provide)?

Speaking of people in the know, Jenna Saglione just featured an article about this new Google update on SiteReference Newsletter which captured the attention of many bloggers and possibly left them shaking in the shadows of the ever-present Google Bitch Slap. This Matt Cutts quote was pulled from Jenna’s article titled, Hot Off the Presses! Google Takes Down a Popular Blog Network”

“The way that I often think about SEO is that it’s like a coach. It’s someone who helps you figure out how to present yourself better. In an ideal world, though, you wouldn’t have to think about presenting yourself and whether search engines can crawl your website, because they’d just be so good that it could figure out how to crawl through the Flash, how to crawl through the forms, how to crawl through the javascript, how to crawl through whatever it is. And for the most part, most search engines have made a lot of progress on being able to crawl through that richer content.”

While it’s great for a search engine to improve, many people view SEO in terms of what needs to be done to get their website better rankings and better visibility. After all, isn't SEO all about manipulating data to improve search rankings? For these people building back links, exchanging links, adjusting meta data and doing whatever else they can do to help their website get attention is good SEO. For many, the line delineating “white hat” and “black hat” link building is a pretty grey area. So, now these very same people are silently waiting to see if their efforts are going to be deemed “beyond what a normal person would expect in a particular area”, whatever that means. Nobody wants to be the one saying, “oh, man I was just too clever at building a network for my blog that I got bitch slapped so far off the Google serps that my site didn’t even land on Altavista.”

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