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| Action Online Pledge To Remove The JargonNew Zealand businesses realize the importance of a solid web presence, yet there is a large number of confusing and conflicting options. What can be done do to cut through the confusion?
By: Action Online They usually understand the Internet is a powerful marketing tool which has a potentially high return on their investment. But when they research their options for a successful web presence, they are often presented with many conflicting opinions, confusing jargon and some downright misleading promises. That is why Action Online has made a 2012 pledge to only present clear and non-jargon web design and online marketing services to the New Zealand consumers. Two main services are covered; Website Design It is not enough to have a good looking website. They need to be designed to make the experience as good as possible for the visitor. This is achieved in many ways including quality and engaging content, written in such a way to help increase the chance your visitor is turned into a sales lead. Other important reasons why these websites are better; • We use a Content Management System so the business themselves can add and update their own pages, putting them in control of their website. • Our sites are fully integrated into the social media sites such as Twitter and Facebook, so your visitors can market your site for you. • Our sites can include a powerful email marketing system to help drive new and repeat business. • Our sites are highly search engine friendly, which means search engines such as Google will easily understand the pages and navigate through the website. For more information, go to http://www.actiononline.co.nz/ Online Marketing It’s all well and good having a great website but you need it to be found my your intended audience, who are people you are trying to attract to your business. How to achieve this varies depending on your market. For example; crafting a successful online marketing campaign would be very different for a house builder compared to a real estate agent. We will setup a customized online marketing campaign for your business to help your company website get the right kind and number of visitors. Services include; • Pay Per Click Ads – These ‘PPC’ ads are perfect for driving highly targeted visitors to your website. Targeted traffic means the visitors are already interested in your product or service, so there will be a higher chance that they will be converted into a real sale. And you only pay the pay per click supplier when someone clicks on the advert, making this a very desirable marketing option. • Search Engine Optimization – These are reports showing you how you can improve the SEO of your existing website and guidelines on which content is most appealing and popular for your market. And in plain English this means your website will be friendlier to search engines, helping the chance people will find you. • Press Releases – We write and distribute press releases to get the word out to the New Zealand press. • Social Media – We can use social media sites such as Twitter, Facebook, Google Plus and YouTube to expand your brand on the Internet, driving more visitors to your website. For more information, go to http://www.actiononline.co.nz/ Find out more at http://www.actiononline.co.nz # # # Quality websites and effective online marketing in New Zealand. Helping businesses have a solid online presence. End
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