Excellence in Customer Service the IKEA Way!

March 21, 2012 - PRLog -- IQPC Exchange: Paolo, welcome to the show. How are you today?

P Cinelli: I am all right, thank you.

IQPC Exchange: I’ve got five questions for you today. Firstly, how can mobile technology help IKEA to achieve best in breed customer service and increase operational efficiency and productivity?  

P Cinelli: Mobile technology is really helpful to IKEA and in general to retailers in the entire industry. How it specifically helps IKEA is by providing customers and our co-workers with better information, more up to date information, more exciting views of our products and stores, and the possibility to interact based on a different type of communication. Customers are appreciating that; they are very much using the possibilities we offer and we see that we have just actually started to scratch the surface of the possibilities that are there. So we will have a lot more opportunities in the future.

IQPC Exchange: What would you say has been your greatest achievement to date at IKEA?

Paolo Cinelli will be speaking at the Enterprise Mobility Exchange, due to take place at Beurs World Trade Centre, Rotterdam, 21-23 May 2012. For information please visit www.enterprisemobilityexchange.com, call +44 0207 208 9404.  

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