Encore CEO to speak at ad:tech 2012 in San Francisco

March 19, 2012 - PRLog -- Steve Latham, CEO of Encore Media Metrics, will present as part of an executive panel at 2012 ad:tech in San Francisco on April 3, 2012.  The panel “Beyond the Last Ad: Better Decisions Through Better Attribution” will address how leading brands are tying display ads directly to purchases, strategies for cost-effective pre- and post- campaign testing methods that are easy to execute, and insights into cutting edge attribution research.  The panel session will take place at the Moscone Center West.

“The 2012 ad:tech Conference brings together key decision makers to discuss best practices in online advertising and provide a glimpse into the future of the industry,”  Latham commented.  “Our panel will seek to provide insights into how leading brands are using attribution to uncover the hidden value of display media, strategies for testing methods, and the results of the most cutting-edge research on attribution.”

Moderated by Young-Bean Song, Principal and Founder of AnalyticsDNA, the panel will also feature CEO of Adometry, Paul Pellman.  

Details are as follows:

Panel: Beyond the Last Ad: Better Decisions Through Better Attribution
Tuesday April 3, 2012 @ 3:45pm–4:45pm
Moscone Center West in San Francisco, CA
For more please visit http://na.ad-tech.com/sf

About Encore Media Metrics

Encore Media Metrics helps marketers optimize performance through better analytics. As  a pioneer in Attribution, Encore helps clients measure performance across channels and beyond the last click, producing actionable insights while reducing the cost and complexity of media measurement.  For more information, visit http://EncoreMetrics.com or Encore’s Attribution Blog at http://Attribution101.com

About the 2012 ad:tech Conference

ad:tech is a digital marketing and technology conference and exposition with 9 shows in 7 countries. ad:tech’s roster of speakers, sessions and exhibitors make it the favorite resource and destination for digital marketers around the globe. It provides advertising, media, marketing and technology professionals with the tools and techniques needed to succeed in a constantly changing and increasingly digital world. Each show gathers thousands of marketers together to meet face-to-face to do business in a vibrant and exciting marketplace that supports the exchange of ideas, experiences, new practices, emerging models and expert insights. For more please visit http://na.ad-tech.com/sf

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As a pioneer in Attribution, Encore helps clients measure performance across channels and beyond the last click, producing actionable insights while reducing the cost and complexity of media measurement.