Greg Justice Releases New Book "Treadside Manner - Confessions of a Serial Personal Trainer

March 13, 2012 - PRLog -- Greg Justice of AYC Health & Fitness, released his latest book titled "Treadside Manner - Confessions of a Serial Personal Trainer" on March 10, 2012.  

Personal training is both an art and a science.  While both are equally important, this book focuses on the 'art' of personal training, which is an area many trainers completely forget.

Greg says "I know lots of smart, well educated trainer who are broke because they can't relate to their clients.  They don't truly listen to what's being said.  They're too set in their way to deviate from their one-size-fits-all game plan to know what their client(s) really need."

This book covers:

* What motivates an individual to hire a personal trainer?
* What makes them stay with a certain trainer for long periods of time?
* How really listening to your clients can help you grow your business.
* What topics are safe to discuss with your clients and which ones you should avoid.
* How to overcome obstacles.
* Simple ways to over-deliver to your clients.
* A few trends during the past 30 years
* A tribute to the "godfather of fitness", Jack LaLanne.

"The stories are real", says Justice, "I hope they will inspire you to be the best personal trainer you can be."  

Here's what other trainers are saying about Greg Justice:

"Training veteran Greg Justice didn't just get in on the leading edge of an emerging industry, he helped create it."
  -Shelby Murphy, Editor PFP magazine

"Quite simply, Greg is one of the most experienced trainers in the world having clocked up tens of thousands of client contact hours over more than 30 years in-the-trenches as a fitness professional and, during this time has managed to maintain an open mind and an open heart to new ideas, concepts and practices as they brush up against this adolescent industry of ours.

Better yet, he's managed to remain a thoughtful, humble and generous individual who's still passionately in love with what he does and those he does it for which, in an industry of increasing cynicism sets him apart from fully 99% of trainers who often fall more in love with the marketing practices associated with being a trainer than with being a trainer itself."
  -Dax Moy, The UK's Leading Personal Training Coach & Author of "The MAGIC
                    Hundred Goal Achievement Program"

"Greg Justice has logged more training hours than probably any trainer on the planet and is one of the nicest and best-hearted dudes in the industry."
  -Chris McCombs, KickBackLife.com

"Greg Justice is one of the most respected and experienced trainers in the industry, having trained over 46,000 sessions, generated millions in training sales, written for virtually every trade publication and built multiple successful businesses."
  -Ultimate Business Systems

Greg is one of the originators and leaders in the entire training industry."
  -Kaiser Serajuddin, Super-Trainer.com

"Greg is an icon in the personal training industry."
  -Erik Rokeach, FitnessBusinessInterviews.com

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Kansas City's Original Personal Fitness Training Center, Established in 1986. Greg Justice, Kansas City Personal Trainer, and his staff, work with athletes and non-athletes of all ages and physical abilities. Our goal is to help you achieve yours.