Grace Foods UK Ltd selects StayinFront TouchCG Mobile CRM on Android Tablets
StayinFront (UK) Ltd., a leading global provider CRM Software Solutions announced that Grace Food UK Ltd has chosen consumer goods mobile CRM solutions – StayinFront TouchCG® as their mobile software platform to optimise field sales operations.
By: Wayne Gallaway
Grace Foods, part of the global GraceKennedy group who have 90 years expertise in the supply of foods to the world, is one of the UK’s most progressive food companies, supplying a market-leading range of speciality and world food brands to the retail, wholesale and foodservice sectors throughout the UK, Europe & Africa. Grace Foods UK Ltd has decided to develop a sustainable and more efficient sales force by implementing StayinFront TouchCG mobile Sales Force Efficiency solution and CRM on Android devices across two of its business divisions.
“The key reason we selected StayinFront as our SFA solution provider is because they thoroughly demonstrated their capability in supporting our complex order entry processes across both of our wholesales and convenience sales channels out of the box,” said Xanthos Christodoulides, Information Systems Manager for Grace Foods UK. “The strengths within reporting and analytics were also the reasons why StayinFront was chosen over some tough competition. It was clear that they have a wealth of experience working with major consumer goods brands globally and really understood our requirements.”
The StayinFront TouchCG mobile platform will be used in the field and integrated with the back office to provide Grace Foods with a holistic view of the customer interactions and sales activities.
Wayne Gallaway, Managing Director EMEA for StayinFront, commented, “We are extremely pleased to be selected by Grace Foods UK. I believe that StayinFront TouchCG CRM on Android Tablets will deliver focus and efficiency for the sales team, and retail insight for the HQ team, to allow constant improvement in targeting, selling and ordering.”
About Grace Foods UK Ltd
Grace Foods UK is one of the UK’s most progressive food companies, supplying a market-leading range of speciality and world food brands to the retail, wholesale and foodservice sectors throughout the UK and Europe.
Grace Foods is headquartered in Welwyn Garden City, north of London, where, in addition to office facilities, the group operates a 120,000 sq ft state of the art distribution facility comprising ambient, chilled and frozen storage facilities.
The two divisions initially making use of the new system will be:
Enco Products (www.encoproducts.co.uk)
Chadha Oriental Foods (www.chadhaorientalfoods.co.uk)
StayinFront is a global provider of the world’s most innovative customer relationship management solutions. From on-demand and on-premise CRM, to mobile CRM on Androids™, mobile CRM on iPhones and mobile CRM on iPads, its ground-breaking software offers rich functionality, fast deployment and easy-to-use tools that increase sales force effectiveness. StayinFront has been selected as a strategic partner by many of the world’s top life sciences, consumer goods and business-to-
# # #
StayinFront is a global leader in the development, delivery & support of leading CRM (Customer Relationship Management) Software Solutions and decision support tools to Life Sciences, Pharmaceutical, Consumer Goods -CPG Companies & Financial Institutions.