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Multinational Pharmaceutical upgrades Mobility Sales Force Efficiency with StayinFront
StayinFront (UK) Ltd., a leading global provider CRM Software Solutions and Mobile CRM Solutions announced that their existing client, Gedeon Richter, has expanded its relationship with StayinFront by deploying StayinFront TouchRx™.
By: Wayne Gallaway
Gedeon Richter is a Hungarian multinational pharmaceutical company. The Company’s products cover almost 100 countries across 5 continents through their own distribution network. StayinFront EdgeRx®, StayinFront’
Arkadiusz Zielinski, Business Unit Manager MS/WRM from Gedeon Richter, commented, “We are delighted to expand our relationship with the StayinFront Life Sciences CRM solution. StayinFront TouchRx mobile CRM solution fulfills our business requirements. We will rollout this new platform to our sales force and leverage it to expand both e-detailing and closed loop marketing across more field users. ”
As a mobility solution, StayinFront TouchRx is flexible and Gedeon Richter can expect a rapid improvement in the effectiveness of their sales force via the quick deployment process. The field force will be able to access critical information anywhere and anytime using Android tablets, including reporting calls, profile contact or organisation, manage samples and sample requests via a single application.
Wayne Gallaway, Managing Director EMEA for StayinFront commented, “This is an exciting opportunity to assist Gedeon Richter Poland in further driving the efficiencies in the field that put them ahead of their competition. Leading-
About Gedeon Richter
Gedeon Richter is a Hungarian multinational pharmaceutical company. The parent company and its manufacturing subsidiaries in 4 countries combine to form the Central-Eastern European’s leading pharmaceutical manufacturing group. It maintains a direct presence in 30 countries, 30 representative offices, 14 commercial subsidiaries and wholesalers. Original pharmaceutical molecular research and unceasing innovation have been defining elements of Richter's strategy since its establishment in 1901. Today, with an 800 strong research and development teams, the company has evolved into the Central-Eastern European’s most important centre for pharmaceutical research. The Company's mission is to improve standards of healthcare by supplying modern and affordable products.
StayinFront is a global provider of the world’s most innovative customer relationship management solutions. From on-demand and on-premise CRM to mobile CRM access in the field using Androids™, iPhones and iPads, its ground-breaking software offers rich functionality, fast deployment and easy-to-use tools that increase sales force effectiveness. StayinFront has been selected as a strategic partner by many of the world’s top life sciences, consumer goods and business-to-
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StayinFront is a global leader in the development, delivery & support of leading CRM (Customer Relationship Management) Software Solutions and decision support tools to Life Sciences, Pharmaceutical, Consumer Goods -CPG Companies & Financial Institutions.
Page Updated Last on: Mar 15, 2012