Store Displays- Display Developments

Feb. 27, 2012 - PRLog -- Creating an appealing store display is an important step for small businesses that want to attract local foot traffic and generate repeat sales.
A store fixture is one of the most important components of building a retail store layout. Store fixtures, known also as retail displays, can be display cases, display stands, retail tables, merchandising racks and other items which allow you to display merchandise for sale.
Standalone retail displays are just one type of store fixture, which can be placed anywhere throughout a retail store. Store fixtures allow you to create an entire layout, or separate your store into departments. Whether you are creating a new store or re-designing an existing store, retail store fixtures can define the look of any business.
A store display works best when it draws attention to the product but does not interfere with the shopper’s overall browsing experience. Place the display where the store draws regular foot traffic. To raise sales, the product must be located so that it is exposed to potential buyers but does not interrupt their natural shopping patterns.
Keep the area clear of other competing displays. A consumer does not want to be overwhelmed by too many choices. Prominent displays should command the area of the store; do not congest any single area of the store with too many options that end up cancelling one another out.
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