Feel empowered with Rasasi’s Bent Al Ezz fragrance range

Feb. 27, 2012 - PRLog -- Feel empowered with Rasasi’s Bent Al Ezz fragrance range

Exclusive perfume oil for women comes in three variants

In a step aimed at reinforcing its market dominance, Rasasi Perfumes – one of the leading names in the regional retail landscape offering an exquisite range of fragrances – has announced the launch of Bent Al Ezz collection, exclusive concentrated perfume oil for women.

The Bent Al Ezz collection range which stands for Gracious in English is available in a chic 75ml bottles in three different variants – Bent Al Ezz – Hana; Bent Al Ezz – Nadiyah and Bent Al Ezz – Nabah, caters to the sense and style of today’s sophisticated women who enjoy finer things in life.

Mr. Salim Kalsekar, Managing Director, UAE & GCC Region at Rasasi, said: The new concentrated perfume oil – Bent Al Ezz - leaves an irresistible and invigorating trail of passion and pleasure for the women of today. Since our inception, Rasasi has been committed to offer products tailored to the preferences and styles of our niche customers. This is one such example where the fragrance completely captures the essence of today’s women power, making her feel empowered and glamorous.”

The all-new collection provides a unique combination of notes and looks which help the freshness to be maintained for a long time.  The three variants of Bent Al Ezz offer a leading top note of Bergamot which cascades down to Jasmine touch and culminates with a Sandalwood and Musk tinge.

Mr. Kalsekar added: “Everything from the elegant packaging, look and feel to the content of Bent Al Ezz epitomizes our core philosophy aimed at offering a premium product for our high-profile women clientele.”

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About Rasasi Perfumes Industry LLC

Rasasi Perfumes Industry LLC, a family owned business, was founded in 1979 in Dubai. Over the last three decades, the company has build on solid foundation of pioneering entrepreneurial vigor creating some of the best and the most exclusive fragrances which have established a worldwide reputation for quality, luxury and elegance.

Rasasi operates over 115 elegantly-designed unique, dedicated showrooms at leading malls and prime market locations across the GCC. Rasasi operates a state-of-the-art manufacturing facility in Jebel Ali Free Zone in Dubai and its products are exported to more than 50 countries across the globe through a strong distribution network. More information on the company and its portfolio of fragrances can be found at www.rasasi.com & also join us on Face book www.facebook.com/Rasasi Perfumes L.L.C, Dubai.



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