Persil Gel voted as Product of Year in the UAE; top honour within a year of launch

March 7, 2012 - PRLog -- Persil Gel voted as Product of Year in the UAE; top honour within a year of launch

Within a year of launch, Persil Gel liquid detergent has been voted as the Product of the Year in the UAE for 2012 in the Laundry Care category as part of a customer survey by leading market research company TNS.
   
The top honour for Persil Gel, which ushered in a new generation of laundry experience in the region, reflects its tremendous success and acceptance across the region. The TNS national consumer survey involved 800 respondents across UAE.
   
In his comments, Adil Shaikh, Head of Marketing at Persil, said: “Persil Gel is honored to be named the Product of the Year by UAE consumers. This is a powerful endorsement and evidence of our product superiority in catering to consumers needs. it is a privilege to be selected from among so many leading brands, both locally-based and multinational.”

Thanks to its world-class German technology, from the consumers eyes Persil Gel that offers unparalleled functional superiority compared to powdered detergents, including the perfect cleanliness without any residue or damage to fabric, coupled with a long lasting pleasant fragrance.

About Henkel
For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful through its three operating areas - home care, personal care, and adhesive technologies.

Globally, Henkel is ranked among the Fortune Global 500 companies. The 3 main divisions within Henkel are Home Care, Cosmetics, and Adhesives. More than 60 per cent of Henkel’s sales are in fast-moving consumer goods, while the industrial business accounts for almost 40 per cent of the company’s total sales.

All these 3 divisions have strong presence in the GCC region. In fiscal 2008, Henkel worldwide generated sales of 70.5 billion Saudi Riyals and operating profit of 7.5 billion Saudi Riyals. With over 52,000 employees worldwide, Henkel ensures that people in more than 125 countries can trust in brands and technologies from Henkel.

Henkel Saudi was established in 1998 and has since then grown by leaps and bounds. Today, the company employs 320 people with a strong Saudi workforce and has also established itself as the no. 2 player the Home Care category.





Issued by Landmark PR & Event Management

For press information contact:

Shadi Abou Assi                                              Khaled Abou Hichme
Account Director                                             Account Manager
Tel.: +971 4 3912547                                      Tel.: +971 4 3912144
Email: s.abouassi@landmark-pr.com                  Email: k.abouhichme@landmark-pr.com