Orange Kenya to partner with Intersec Loyalty Management Suite

Intersec to provide Orange Kenya with its Loyalty Management Suite to improve customer satisfaction levels
Feb. 24, 2012 - PRLog -- Nairobi, February 21st, 2012 -

Orange Kenya has partnered with Intersec Loyalty Management Suite™ (LMS™) to improve its loyalty programme offering to its customers. Intersec LMS™, an end-to-end solution for predictive churn analysis along with design, launch and monitoring of multiple micro-segmented BTL offers with real-time KPIs reports, provides Orange with an enriched and personalized experience offering to its customers (mobile GSM, mobile broadband and fixed wireless).  

With an extensive experience in deploying innovative loyalty management solutions since 2007, Intersec provides Orange with a solution that will help improve customer satisfaction levels, which in the long term will lead to:

-   Stimulate top-ups and consumption
-   Revive inactive accounts
-   Optimize costs

“We are convinced that Intersec Loyalty Management Suite™ will help us significantly improve customer satisfaction, increase customer retention, while generating higher revenues. We are happy to work with an expert in loyalty management, offering the best technology and a strong expertise in both prepaid and postpaid markets,” said the Chief Executive Officer at Telkom Kenya – Orange, Mr. Mickael Ghossein.

Yann Chevalier, Intersec CEO comments: “We are very happy to have implemented an essential software for loyalty management with a very fast TTM. Above that, Intersec has executed a high-value mission in partnership with a leading consulting firm, to fully optimize the launch of customer base management at Telkom Kenya-Orange.”

Press contact:
Charlotte Loubet               
Marketing Director               

Angela Ng'ang'a - Mumo
Chief Corporate Communications Officer
Orange Kenya

ABOUT Intersec
Intersec is a leading provider of value-added service solutions with innovation as a key attribute.
Since its inception in 2004 by visionary enthusiasts, Intersec has led the way with breakthrough in technology, performance and product richness summarized in its tagline Don’t Settle for Less. Intersec’s technology and offering have been recognized and awarded by the market as a leader in innovation and outperforms the competitive landscape. The expertise of its engineering team allows Intersec to propose revolutionary solutions from micro-segmented direct marketing campaigns to managing interpersonal SMS traffic with value-added services (SMS-C à la carte) to service scenarios combining geolocation and interactivity.
Our solutions are already deployed in Europe, Africa, Latin America and the Indian Ocean.
More info:

ABOUT Orange Kenya
Telkom Kenya – Orange is Kenya’s original telecommunications provider and is 51% owned by France Telecom and 49% by the Government of Kenya. Telkom Kenya’s current subscriber base stands at approximately 2.8 Million customers and the company remains committed to providing innovative, accessible and refreshingly simple communications solutions to its customers.With fixed network, wireless, mobile and internet services, Telkom Kenya is the only truly integrated telecommunication solutions provider in the country. Orange Mobile, Orange Fixed Plus and Orange Broadband are Telkom Kenya’s GSM, wireless and internet services provided under its commercial brand, Orange. The national and only fixed line service, Telkom Fixed, is provided under the Telkom Kenya brand.
More info:

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Intersec is a leading provider of value-added services solutions with innovation as a key attribute.
Since 2004, Intersec has led the way with breakthrough in technology, performance and product richness. Intersec’s offering help mobile operators go beyond the technological challenges of their business expansion through loyalty, messaging, LBS and alerting solutions.
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