H&R Johnson (India) begins roll-out of its super-premium product-line in Uttaranchal

Feb. 21, 2012 - PRLog -- H&R Johnson (India) begins roll-out of its
super-premium product-line in Uttaranchal

Local market expected to contribute
13% volumes in super-premium business


DEHRADUN : H&R Johnson (India), a division of Prism Cement Limited (BSE Code 500338) & world’s seventh largest tile company has begun the roll-out of its super-premium product line in Uttaranchal. The market roll-out of its super-premium portfolio is part of the company’s formal foray into the luxury bathroom business. The company expects the luxury business to contribute over Rs 270 crores revenues in the next two years. Incidentally, the Uttaranchal market is expected to be one of the key contributors of overall business growth with over 13% contribution to super-premium business volumes accruing from the region.

As part of its luxury roll-out in Uttaranchal, H&R Johnson is creating a specialized network across the State to market and sell its super-premium product-line. The company will seek business collaborations with its key network partners in Almora, Bageshwar, Champawat, Nainital, Pithoragarh, Udham Singh Nagar, Dehradun, Haridwar, Tehri Garhwal, Uttarkashi, Chamoli, Pauri Garhwal & Rudraprayag to create specialized customer connect opportunities to market its luxury product-line in the State.

Commenting on the roll-out of its luxury product-line in Uttaranchal, the company’s Chief Marketing Officer, Mr. R Kurup said, “The roll-out of our luxury product-line in Uttaranchal is in line with our strategy to provide customers in the State a one-stop-shop experience across our entire Brands portfolio. Rapid urbanization is leading to increased standard of living in the region. This has resulted in growing demand for super-premium or luxury bathroom products in this market; be it in terms of super-premium tile products or sanitaryware. Our exclusive range of luxury products across Johnson & Marbonite brands will aim to meet the rising needs of our local customers across Punjab for super-premium products that reflect their own lifestyle."

As part of this roll-out, the company today unveiled a wide range of super-premium products across its tile & bathroom product business at a special gathering of top Architects in Dehradun. In the tile business, H&R Johnson launched the super-premium Marbonite GVT Infinity collection with over 15 exclusive offerings. It also unveiled 30 new exclusive 3D designs under the Johnson Digital range.  In the bathroom business, H&R Johnson is launching the exclusive range of super-premium bathrooms called Johnson Intellimate. This is India’s first intelligent bathroom with an array of smart features. In the luxury segment, the company will also offer Johnson Senso range of upmarket sanitaryware collection.

For Further Information Please Contact:
Atul Malikram
9827092823