DDW’s Social Media Campaign Named As Finalist In Annual Foodbev.Com Award

Jan. 31, 2012 - PRLog -- DDW’s “Expert Answers Series” was launched in December to feature video interviews with experts in consumer visual insight, naturally derived food coloring, and regulatory challenges. Experts are selected both inside and outside the company. The marketing campaign to promote the video series cut across a variety of social media and web portals to further brand DDW’s expertise.

The campaign’s summer and fall previews included a contest, spoof movie trailer, YouTube preview video, and QR codes. Each of the Expert Answers video interviews, presentations and articles are brief and focused to allow busy industry professionals to watch, learn and share at their own convenience. Profile pages are available for each expert so that site visitors can easily connect, network and ask questions. Visitors can select by topic, expert or region to quickly browse to the content they seek. Region-specific interviews conducted thus far capture over a dozen experts across five continents in three languages – with more coming soon. Social media employed includes Twitter, Facebook, Google+ and more. Since launching, the YouTube channel has exceeded 1,000 views.

“Initial results have exceeded our expectations,” said Brittany Thompson, Web & Social Media Coordinator. “We’re delighted the Expert Answers page is now among the Top 10 most visited pages on our websites, and visitors are spending two to three minutes on the page,” added Thompson.

To view the Expert Answer series
visit http://www.ddwilliamson.com/expertanswers

To view FoodBev’s award details
Visit http://www.foodbev.com/news/finalists-announced-in-the-20...

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The Color House - DDW’s mission is to enhance the visual appeal of food and beverages. The Color House is a place where creativity blends with advanced technical capability to bring color ideas to life for customers. DDW’s wide array of natural coloring, along with its sought after caramel color and burnt sugar, helps sell two billion servings every day. Visit http://www.ddwilliamson.com and follow us on Twitter @ddwcolor for more info.

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A trusted and recognized provider of color solutions for the food and beverage industry, DDW operates nine manufacturing sites on five continents.