EVO PROMOTIONS Evaluates How Chocolate Is Proving To Be Recession Proof.

Jan. 19, 2012 - PRLog -- Chocolate-makers around the world are reporting buoyant sales despite the economic gloom. One UK Company has reported a 25% surge in profits. In Syria, one of the largest producers has increased sales over the past six years from 150 packs a day to more than a million. One of its biggest successes is a 2ft-long wafer exported to Iraq called Today King Size. Analyst Marcia Mogelonsky from Mintel said: "Unlike a lot of other foodstuffs chocolate is somewhat recession-resistant. Consumers will turn to chocolate as a reward or a treat. And because there are so many new chocolates coming on the market there's always something new." The Managing Director of Evo Promotions has commented on this article, saying, “Chocolate has and will always be in high demand. We turn to it as a ‘quick fix’ for problems so it is not surprising that sales are rapidly increasing.”

In the past year more than 500 new products have been launched in the UK - some of them seasonal. The value of sales rose by 5% over the last year. Pre-tax profits rose by 25% year on year. A source from Evo Promotions, an exciting, determined and vibrant marketing company in Maidstone, Kent said “chocolate sales won’t be melting anytime soon.” This is down to a 12% increase in sales and efficiencies at the manufacturing headquarters in Cambridge. Not every manufacturer is enjoying a boom though. Thorntons' pre-tax profits fell by 37% and the shareholder final dividend dropped from 4p to 0.25p. It has launched a restructuring which includes closing up to 180 of its stores. This will leave it with 200 shops.

Analyst Marcia Mogelonsky said some customers may be happy with this but others might feel a little cheated. "It will depend on the quality of the chocolate. For most people who eat chocolate that is the main thing. For those who really love the stuff they may not be happy with this development," she said. The Managing Director of Evo Promotions commented on this, saying “Everywhere is in recession and many businesses are not profiting much, but the chocolate industry is growing and thriving no matter what the economy does.”

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