Evo Promotions Comment On iPad 4G Claims Facing Scrutiny From UK Regulator

May 3, 2012 - PRLog -- Evo Promotions, a Maidstone-based sales and marketing company are concerned with Apple and hope that they can sort the iPads issue with 4G.The BBC understands the regulator is not satisfied that Apple has complied with an agreement to amend claims about the latest iPad's 4G capabilities. The UK does not yet have widespread 4G coverage, and the iPad will be incompatible with it when it does.

The regulator said it had received dozens of complaints in relation to the issue. Apple has declined to comment. The regulator had resolved some of the complaints after discussions with Apple about changes to its advertising, but said it is now looking into further concerns raised by consumers.

A letter to one complainant seen by the BBC says that Apple “have advised us that no further reference to the 4G capabilities of the iPad will be made on their UK website”. The letter goes on to say that this will resolve the complaint, and the Advertising Standards Authority (ASA) will consequently be closing the file. The ASA told the BBC that when it approached Apple the company said it had removed references to 4G from the webpage subject to the complaint, and had edited a video that contained references to 4G. The director at Evo Promotions said, “I hope that the ASA and Apple can sort out there problem without creating any trouble.”

The ASA said it had since been contacted by several complainants who had identified other “potentially problematic claims” about the iPad and 4G on the website. Apple said it would not comment on its discussions with the regulator, but a source at the company insisted that no undertaking was given to remove all references to 4G from its site. A source at Evo Promotions stated, “A growing concern that Apple aren’t going to cooperate with the ASA but we hope that they do.”

4G mobile phone networks, which promise much faster web surfing, have yet to arrive in the UK. But even when they do, the frequencies to be employed for the new networks in Britain - and the rest of Europe - are different from those used in the US and Canada.  The managing director at Evo Promotions said, “There is a concern here which needs to be resolved and we hope that the ASA with help from Apple can make this happen.”