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IHAF Names Its 2012 Board of Directors
CVS, Marriott and Norwegian Cruise Line join the ranks of in-house agency leaders
These newcomers are joined by IHAF Board Chairman, Mark Shafer of Risk Management Association, and returning Board members Jennifer Cortner, Discovery Communications;
IHAF’s Board of Directors represents the top in-house advertising agency executives and consultants in the country. Collectively, they provide insight and experience across an array of industries, geographies and operating models, bolstering IHAF’s ability to deliver best practices and emerging trends to in-house yxpjq agency professionals. The Board also serves as ambassadors for IHAF, contributing to membership growth and the advancement of the association overall.
As IHAF Chairman Mark Shafer shares, “IHAF is dedicated to helping internal agencies and creative services organizations realize their competitive advantage. While no two situations are exactly alike—the imperatives of an in-house team focused on financial services differ from a group focused on retail—common ground exists. The IHAF Board is instrumental in identifying the shared challenges and opportunities of all in-house agencies.”
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IHAF is the In-House Agency Forum—the leading membership association for in-house advertising, marketing, and creative services organizations. As an association dedicated to meeting the ever-changing needs of today’s in-house agencies, IHAF’s mission is to provide its members with the tools, insight and networking opportunities they need to advance as marketing communications service providers. Member benefits include exclusive access to IHAF’s library of in-house agency benchmarking data, discounted admission to conferences and events, and enrollment in IHAF’s online community.