Experient Introduces EDGE™ new Innovative Marketing System

Dec. 8, 2011 - PRLog -- Experient, the source for integrated meeting and event solutions, announces the release of EDGE™ at IAEE’s Annual Tradeshow Expo! Expo! this week in Las Vegas. Built with the tradeshow industry in mind, EDGE enables event organizers to compile multiple data sources into one easy-to-use web-based marketing system while providing action-oriented business intelligence metrics.
Through EDGE, show organizers can now leverage collective data intelligence to drive show attendance and exhibitor participation “the Holy Grail of the event industry” according to Shawn Pierce, President of Experient Registration & Housing. “As a registration provider, we understand the value and power of data intelligence,” said Pierce. “We built EDGE™ so the industry would have a tool to aggregate data and make strategic business decisions. Within minutes, actionable knowledge of customer demographics and behavior can be interpreted to cost savings, opportunity identification, target segmentation, campaign implementation and ROI measurement.”  
Experient will be offering demos of EDGE in booth 213 at IAEE. For general information on EDGE, visit Info.ExperientEDGE.com. To schedule a private demo, please call 240.439.2395.
About Experient
Experient leads the industry as one of the best known and most respected brands in the event management world. Its core services include providing registration, housing, event planning and management, site sourcing/contract negotiation, and lead retrieval services to progressive association, corporate and government clients with the support of an extensive supplier network. Experient employs professionals dedicated to fulfilling its vision of perfecting the event experience to deliver leading-edge thinking, experience and technology solutions for meetings, conventions and tradeshows around the world. Visit www.Experient-Inc.com for more information. Media kit and available staff portraits may be found at www.Experient-Inc.com/press.

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Experts in event, convention, conference, tradeshow logistics including site sourcing, contract negotiation, meeting planning, registration, housing, and lead retrieval.