International Association of Outsourcing Professionals Launches First Chinese Language Web Site

Nov. 8, 2011 - PRLog -- POUGHKEEPSIE, NY, November 8, 2011 – With the launch of the first Chinese language Web site of the International Association of Outsourcing Professionals® (IAOP®), outsourcing customers, providers and advisors in China as well as government officials can more easily find information about this fast-growing industry.
Developed by the association’s China Regional Advisory Board, the translated site will help advance the development of the outsourcing profession and industry in China, and promote IAOP in the region to non-English speakers.
“China is one of the fastest growing outsourcing markets, as a sourcing center as well as a customer base,” says Matthew Bruno, managing director, China of ReSource Pro LLC, a leading BPO provider, and a China Regional Advisory Board member who led the initiative.
The new Web site includes information on IAOP and membership, chapters in China with biographies of the chairpersons, events such as The 2012 Outsourcing World Summit® and award programs like the Global Outsourcing 100®.

Future phases of development will include information on corporate development, government incentives as well as more links and tools for increased search engine optimization.
“The new Chinese-language Web site will help introduce IAOP, its services, its knowledge base, its events and its network to Chinese companies, and help integrate them into the global community,” Bruno says. “This is a great benefit for Chinese providers and customers of outsourcing and for IAOP itself to help widen its membership in Asia.”
As IAOP continues its global expansion, it will explore adding sites in other languages to broaden its reach.  
About IAOP
The International Association of Outsourcing Professionals® (IAOP®) is the global, standard-setting organization and advocate for the outsourcing profession. With more than 110,000 members and affiliates worldwide, IAOP helps companies increase their outsourcing success rate, improve their outsourcing ROI, and expand the opportunities for outsourcing across their businesses. To learn more, visit www.IAOP.org.

Media Contact:
Kate Tulloch-Hammond
+1.845.452.0600, extension 122
kate.hammond@iaop.org