The Secret is Out: The Ultimate Web Marketing Book, Content Is Cash, Reveals Proven, Free Strategies

Nov. 7, 2011 - PRLog -- Looking for an innovative, practical Internet marketing or ecommerce book that stands apart from the pack? ‘Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz’ [Que Publishing, Paperback, ISBN# 0789741083], by Fortune 500 and top publishing marketer, Wendy Montes de Oca, MBA, contains the formula for online success featuring Montes de Oca's 20 years of marketing and publishing experience. The book has been on the Amazon ‘top 100’ best seller list for more than 10 straight weeks, hitting #1 and #5 simultaneously in Internet Marketing (Kindle and paperback, respectively), #13 in Business and Culture, and #1,806 in Amazon’s entire universe of over 8,000,000 books on September 26.

Recently featured by Newsmax.com and Target Marketing as well as being on Website Magazine’s ‘Hot Reads for Web Marketer’s’ list and PracticalEcommerce.com’s ’25 Top-Selling eCommerce Books in August 2011’, ‘Content Is Cash’ is a title to consider for avid web marketing and business book readers and describes several high-performing, organic (free) strategies which are part of a comprehensive, systematic method known as the SONAR Content Distribution Model, to help increase website traffic, visibility, and more.  

Content Is Cash also has received praise from some of the best in the industry such as Michael Masterson, Bob Bly, Martin Weiss, Ph.D., Mark Smalley, MaryEllen Tribby and others as well as outstanding customer reviews on Amazon.com earning an average of 4.6 out of 5 stars.

Says Montes de Oca, “I couldn't be more thrilled that Content Is Cash has been on the best seller list for 10 weeks. The book has been embraced by consumers and colleagues alike. I think what resonates with people is my SONAR Content Distribution Model, also known as ‘SONAR Marketing’.  This is a powerful, yet easy strategy which synchronizes the distribution of a business’s free content into five organic online marketing channels. And in the current economic environment, business owners are looking for free, proven, and creative ways to grow their business.”

She continues, “SONAR works for virtually any business, in any niche and with any budget. It has been especially attractive to start up companies and home – based businesses because of its cost-effectiveness and efficiency.”

She concludes, “Content Is Cash clearly illustrates step-by-step the formula for success to maximize and monetize content.  It also covers several no-to-low cost dovetail strategies as well as how to create the ideal ‘SONAR’ website for optimal conversion results.”

Content Is Cash is now available on at http://www.amazon.com/Content-Cash-Leveraging-Increased-B... and other book retailers world-wide.

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About Wendy Montes de Oca, MBA
Ms. Montes de Oca’s diversified background includes nearly 20 years of experience in marketing (direct response, multichannel and Internet), media, publishing, financial services and law. She’s worked for top publishers and Fortune 500 companies. Ms. Montes de Oca is an Internet marketing expert with a proven track record for both acquisition and retention efforts. During her career, she has generated over $150 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing and Media, LLC. To order her book, Content Is Cash, visit http://www.quepublishing.com/store/product.aspx?isbn=0789... or most any book retail website or store.