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Investment News Alert: The Financial Publishers Association Helps Business Growth and Retention
The Financial Publishers Association (FIPA) is an association of financial information publishers that are committed to empowering individual investors to make informed decisions with unbiased information.
FIPA member firms include some of the most respected publishers in the sector, who are represented by both business owners and marketing executives. They share ideas that can help add value to investors, improve the quality of their services, attract or retain subscribers.
FIPA founder and investor advocate Martin D. Weiss, Ph.D., comments: “Some of the benefits of joining FIPA include our popular monthly conference calls, where members discuss best practices, best products, and the best strategies for marketing them to investors.
“Members share their results of online and offline marketing tests, as well as lessons learned that are typically not revealed at other industry events. This exclusive and comprehensive exchange of information helps members not only do a better job for individual investors but also to grow their business more consistently and more rapidly.”
FIPA members also stay abreast of the latest technologies, trends, policies, and applications that affect online or offline business and the newsletter industry today.
Weiss concludes, “FIPA provides an environment that encourages business development for the benefit for the investment publisher and the individual investor. It is a critical source of information for questions and concerns that challenge our members every day.”
For more information about the Financial Publishers Association or to request membership, visit http://www.financialpublishers.org/
Precision Marketing and Media,LLC