Tom Cochran to Keynote DC Drupal Event

Nov. 3, 2011 - PRLog -- Tom Cochran, director of new media technologies for the Executive Office of the President, will be the keynote speaker at Drupal for Associations on December 9. The event will be a gathering of DC-based association executives and will be held at the Ronald Reagan Building.

Cochran manages day-to-day operations of WhiteHouse.gov, which utilizes the Drupal content management system. His team provides a secure, stable, and scalable technical infrastructure across the White House web, social media, and mobile platforms, supporting the President's communications objectives.

The Drupal content management system is one of the most promising website development tools available today. The event will look at how the largest organizations in the world use Drupal to improve bottom-line results and to meet or exceed business goals. Speakers in addition to Cochran include Marc O'Brien, vice president and general manager for social business software at Acquia.

The event is presented by Balance Interactive, a leader in the implementation of custom Drupal-based websites for associations. The agenda will allow participants to explore why and how so many associations are turning to Drupal to create community, advocate, and improve bottom- line results.

The event will be held at the Ronald Reagan Building, Polaris Suite, 1300 Pennsylvania Ave., NW, Washington, DC 20004. Registration is required and space is limited. Details and registration information are available at: http://www.balanceinteractive.com/drupalforassociations

Located in Springfield, Virginia, Balance Interactive is a web development and design firm that helps clients to achieve organizational goals using online technologies and tactics. Balance Interactive is a Small Business Administration (SBA) and a State of Virginia certified woman-owned business. The company is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network. The company’s website is www.balanceinteractive.com.

For more information contact Jill Kurtz at Balance Interactive, 703-451-8675.

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Balance Interactive helps organizations better manage your expanding online presence. Our holistic approach to websites, email, social media and mobile is designed to make your online properties work together to create impactful online experiences that:

- Nurture relationships with your customers online
- Strengthen your brand loyalty through communities of interest
- Utilize your content and conversation to create conversions

Since 1997 we have used the following communication tools and technologies to help our association clients meet their business goals:

- Content Strategy
- Social Media Strategy & Implementation
- Website Strategy
- Design
- Usability testing
- Content Management Systems (Drupal and Ektron)
- AMS Integration
- Measurement and Analytics insight