Gourmet Ads Hires Swordfish Communications for PR Campaign

Nov. 2, 2011 - PRLog -- NEW YORK, N.Y, – Gourmet Ads(TM) has hired Swordfish Communications, a New Jersey public relations agency, to help position the global food advertising network and its founder, Benjamin Christie, as the go-to source of information on the strategic use of online advertising for food manufacturers and grocers.

Gourmet Ads currently works with 300 websites and uses a variety of state-of-the-art, customizable methods to get their clients’ products in front of 13 million unique monthly visitors – mainly household grocery shoppers – in the U.S., Canada, United Kingdom, Australia and New Zealand.  These include background skins, roadblocks and interstitials, along with in-recipe branding.  In July, the company acquired recipe search engine RecipeBridge.com, which boasts more than 1.7 million recipes.  

Gourmet Ads’ founder and managing director, Benjamin Christie, is a former chef, television cooking show host and cookbook author in Australia, but over the past four years has devoted his career to building up the world’s largest online audience of grocery buyers.  Prior to founding Gourmet Ads, he held key leadership roles with several Internet-based marketing companies,

“We are looking forward to working with Swordfish to get our expertise, services and value proposition to industry decision-makers through the trade media,” says Christie.  

About Gourmet Ads

Gourmet Ads (http://www.gourmetads.com) is a global food advertising network, focusing on branding campaigns for reaching the grocery buyer online. With operations in the U.S.A., U.K., Canada, Australia and New Zealand, Gourmet Ads consists of over 300 cooking websites where consumers are spending time online researching recipes, making meal decisions and developing their grocery shopping lists. Gourmet Ads develops customized advertising solutions from regular IAB units, to portal type solutions such as background skins, roadblocks and interstitials which go beyond the banner.  It has represented such marquee brands as General Mills, Starbucks, Orville Redenbacher’s, Campbell’s, Nestle, Swiffer and Kraft Foods, as well as retailers Walmart, Kroger, Fresh & Easy and Safeway.

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Swordfish Communications is a full-service public relations agency. We specialize in getting our clients messages out to their target audiences through the strategic use of media relations, social networking and corporate social responsibility.