Foot Levelers Partners with Boston Interactive for Launch of New Website

Oct. 21, 2011 - PRLog -- Boston Interactive, a Boston-based web design and interactive marketing agency proudly announces the launch of the newly designed website for Foot Levelers (www.footlevelers.com), the leading provider of custom-made stabilizing orthotics and other healthcare products. Foot Levelers offers high quality orthotic scan devices and products to both professional and public customers. Seeking a website that would build brand awareness and lead the way for future marketing initiatives, Foot Levelers enlisted Boston Interactive to devise a new digital strategy and redesign their online presence.

Foot Levelers needed a website reflective of its expanding success and position of leadership within the industry. The overall goal of the website is to increase Foot Levelers revenue and expand their customer base. The website needed to engage users and serve as a resource for healthcare professionals as well as the general public.

Boston interactive designed the new Foot Levelers website to meet all of the company’s business goals and objectives. The general public facing site allows users to easily find the orthotic product best matched to their needs through an online product catalog with filterable data, or alternatively through the ailment/solution section that determines the best solutions for common health problems as well as locate a nearby chiropractor. The Health Professionals Center provides a secure platform for doctors to review order history, find management tips, and browse educational resources. Built using the Sitecore CMS, the website features multimedia content, social media integration and was verified through comprehensive usability testing.

“Creating a website that appeals to a varying audience can often be a challenge in web design“ said Chuck Murphy, CEO & Founder of Boston Interactive. “By overcoming this challenge and successfully targeting all of Foot Leveler’s audiences with specific calls to action we intend to help the company expand upon their current success.”

About Foot Levelers – Foot Levelers, Inc. is the world’s exclusive provider of custom-made Spinal Pelvic Stabilizers and other therapeutic products. Founded in Iowa by Dr. Monte Greenawalt, Foot Levelers has served the healthcare profession for more than 55 years with products having helped over a million people enjoy fuller and happier lives at work, home, or at play. The unique Foot Levelers technology to balance the body by balancing the feet has proven itself through independent research and testimonials time and time again. To learn more about Foot Levelers visit www.footlevelers.com.

About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous industries including healthcare, biotech, technology, higher-ed, and non-profit, Boston Interactive has been named a 2010 Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters 2010 rankings as well as the 21st fastest growing interactive agency in 2011. More information about Boston Interactive can be found at www.bostoninteractive.com.

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Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results.