MkM Direct shows Simplicity is the Key to Success

Oct. 6, 2011 - PRLog -- In business, everyone wants to be the best. As a goal, this seems simple enough, but how do we get there? The answer is often a bit more complicated than the question, but Managing Director Sean Sheehan thinks it doesn’t have to be that hard.

Corporate success is usually focused on the bottom line – looking at how much money has been made. While this is admittedly important, financial success is a natural consequence of doing a good job, and often takes focus away from what actually got the business there in the first place.

The most important thing as a company or even as an individual is to stand out from the rest. Choose one thing to do, and do it very well. Until you are good at one thing, don’t move on to something else.

In order to stand out, you need to remember your market is people, and people are driven by impulses and emotions, and not pure facts and figures. Mr. Sheehan believes that inspirational speaker Simon Sinek has hit the nail on the head with his business principle that “people don’t buy what you do, they buy why you do it”, which means that your personal motivation and values as a business or business owner are so much more important than your product.

“Anytime I do public speaking or do personal development with business associates I ask people why are they sitting where they are today and why they are working so hard,” says Mr. Sheehan, “because if you don’t do something for a reason that resonates with you and others around you, you’re going to run out of steam before you hit your targets.”

So remember, keep things simple, focus on your own ‘why’ and success should be just around the corner!

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See Sinek speaking at a TEdx conference: http://www.youtube.com/watch?v=u4ZoJKF_VuA



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MkM Direct Ltd. is a leading outsourced direct sales and marketing company
with operations in Ireland. Key business areas are face to face sales and marketing through business to business, business to consumer and event campaigns.