Sixth Birthday Landmark for TopCashBack

Sept. 30, 2011 - PRLog -- The past 12 months have seen TopCashBack double the number of members who use the money-saving site, and also increase the number of retailers and product providers it works with to over 3,100.

The period has also seen the Midlands based company open a new office in London, to enable it to work more closely with the networks and negotiate enhanced cashback deals, and to liaise with the media.

TopCashBack is now firmly established as an innovator and leader in its field. Its nationwide TV campaign, which has been running since June, has had a significant effect on membership and independent statistics from Experian Hitwise have rated the site as the biggest in its sector. TopCashBack is completely free to join and use.

A recent competition to reward its one millionth member saw a huge influx of new money-savers joining the site, many of them referred by friends; fans of TopCashBack keen to spread the word and unable to understand anyone not using the site for their internet transactions.

Back in 2005, TopCashBack broke the mould for the cashback industry by returning all the retailers’ referral commission to members and relying solely on advertising for its revenue. Rival sites believed the concept was doomed but while many of them have now fallen by the wayside, TopCashBack has gone from strength to strength, still fee-free and paying up to 110% of the advertised commission it earns to loyal members.

Reflecting on the growth of the company over six years, the Directors remember it was a challenge in the early days to attract members when there was considerable scepticism and concerns about whether or not they would ever get what they had bought or receive the cashback.

Oliver Ragg, one of the founders, commented:“We struggled for months to persuade people to join. If we got one or two new members a week we were pleased as there was an understandable trust issue to overcome. But thankfully we have achieved what many thought was unachievable; we’re able to give at least 100% of the commission we receive back to consumers, and run a successful business.”

Oliver’s business partner, Mike Tomkins, added: “We knew it would take time and we had to be patient. As we’re averaging well over a thousand new members a day now, it’s good to see patience being rewarded. We hope to continue successfully educating consumers on how to save money on their online shopping, so hopefully our seventh birthday will see us celebrate reaching two million members.”

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Issued on 30 September 2011 by Duncan Robb

For further information please contact:

Natasha Smith on 07921 689137 or email press@topcashback.co.uk

Notes to Editors:

TopCashBack is the UK’s Number 1 Free Cashback Website.  
Over 3,100 merchants (retailers and product/service providers) pay a referral commission for purchases made on their websites via topcashback.co.uk; but rather than keep this commission, Top CashBack passes 100% straight back to the customer as ‘cashback’, and gives everyone a 1% bonus (at least) from its own pockets to everyone on top.  
TopCashBack’s fundamental aim is to help all UK consumers save as much money as possible on their online shopping.  
Established in 2005 TopCashBack has an ethos of ‘fair play’ and has gone from strength-to-strength with a membership in excess of one million.
TopCashBack is funded by sponsored ads dotted across the site.
Watch TopCashBack’s television advertisement.

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The UK's Number 1 Free Cashback Website with over 1,000,000 members and over 3,100 affiliated merchants, a small change to the way you shop, a big way to save money.