Cashback giant saves two million Brits an average 9% on every online transaction

Jan. 9, 2013 - PRLog -- The UK’s biggest 100% cashback site, TopCashback.co.uk (http://www.topcashback.co.uk/), has lived up to its name by passing a total of nearly £36 million back to its users in 2012. Its members collectively reached the staggering total by clicking through the website before shopping at one of its 3,700 retailers, which encompass everything from fashion, utilities, electronics and travel sites such as ASOS, npower, Argos, Expedia and Sky. The emerging ‘cashback culture’ has fast become a savings phenomenon amongst e-shoppers nationwide, especially as voucher code (http://www.topcashback.co.uk/discount-codes/all) discounts can be used in conjunction with cashback earning, propelling TopCashback into the Fast Track 100 list for a second year running last month, where it was named the UK’s 35th fastest growing company[1].  

The success of the cashback giant’s money-saving prowess in the United States was an additional milestone in 2012. November marked one year since the launch of the US website, TopCashback.com (http://www.topcashback.com/), where US and Canadian members have earned nearly £675,000 (USD$1 million) in cashback across 2,300 retailers including Kohl’s, Best Buy, Target, AT&T and Home Depot. Encouraged by the tenacious money-saving passion American consumers possess, the business plans to open a fully-fledged US office on the east coast, which will be operational by Easter.

Looking ahead to 2013 there will be no resting on laurels, as the cashback leader today announces its launch in a third continent; a money-saving site for consumers in India, so they too can enjoy 100% cashback on their online shopping.  The new undertaking looks promising as India boasts the second largest number of online consumers in the BRIC nations at 107.3 million. With the figure representing just 8.9% of its population, the potential for saving Indians a significant amount of money is staggering[2].

Natasha-Rachel Smith, Consumer Affairs Editor for TopCashback (www.topcashback.co.uk, www.topcashback.com and www.topcashback.in) and in charge of overseeing the American arm of the company said: “2012 has been a truly phenomenal year for TopCashback. From being officially recognised as one of the UK’s most used companies, to entering the global arena with websites in three continents that have the potential to save hundreds of millions of consumers across the globe money, we’ve had remarkable success and created a strong call to action for shoppers to make a stand and not buy goods without enjoying voucher and cashback savings in 2013.

“Our aim is to be the first port of call for every online shopper, to ensure that no opportunity to earn money back on purchases is missed. With less than 5% of the UK population signed up to save money through us, there’s no reason why the popularity of earning cashback won't continue as tens of millions more Brits realise just how much they can save on their shopping by using TopCashback.”
Natasha concluded: “We believe the same is true for our global markets in India and the USA. I estimate there are around 50 million cashback users in the United States, a significant portion of which are still unaware there is now a free, full-commission-giving, 100% cashback site they can shop through. Being the only US cashback site that offers this, we see that alone as a huge area of opportunity. In India although less than 10% of the population is online, that accounts for more than one hundred million people; a substantial audience for us to communicate the benefits of cashback shopping to. We enter 2013 with enthusiasm, passion and great expectations for the future.”  

[1] http://www.fasttrack.co.uk/fasttrack/leagues/dbfastDetails.asp?siteID=1&compID=3281&yr=2012

[2] http://www.emarketer.com/Article.aspx?R=1009356