Unique Marketing Program Gives You a Rock Star Reputation Among Your Customers

Sept. 19, 2011 - PRLog -- Two of the top concerns for any business are to get their name in front of potential customers, and to build a reputation that will make customers seek them out like fans seek out their favorite band. Betty Walker, The Wise Web Lady, helps businesses do both by going beyond traditional sales and marketing techniques to create a Rock Star reputation for her clients.

Traditional sales and marketing techniques focus on selling your products, not on building your reputation. SEO Marketing can be an effective tool but raising rankings can be a long and expensive process.  

So how do business owners, doctors, and entrepreneurs with smaller budgets get noticed by their potential clients and customers? Walker’s approach is to get the word out about a business and their expertise through article marketing, iTunes podcasts, Blog Talk Radio, press readings, YouTube online videos and websites.  “I set up a Rock Star reputation program, and it specifically targets well-known authority sites like Blog Talk Radio or iTunes podcasts. I do article marketing, YouTube online videos, and press readings to really engage the visitor at all different levels. So it really helps tremendously when getting a potential customer or patient to find out more about you and your business before they even contact you. It builds that ‘know you, like you, trust you’ factor, which is something that all of us in business work towards, and it’s really a very effective way to do that,” Walker states.

Potential patients or customers who have read an article or blog post about the business, read about them on a website, listened to them on a podcast or watched a video about their products or services will be forming a picture of their reputation and what they have to offer. If they like what they see, they will flock to the business like avid fans flock to see their favorite bands in concert. Rock fans go to concerts because they like the music they have heard on their iPods, and want to see it performed live; searchers who like what they see about a company will come to them with their business.

The Rock Star Program is successful because potential patients or clients searching for you don’t find just a name or address, they find your reputation. To find out more about how you can become a rock star in your field, and have potential clients or patients seeking you out, go to http://www.wiseweblady.com .

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Florida web design & internet marketing consultant for local businesses, specializing in SEO, & First Page Google positioning.