Nonprofits to get Public Relations Advice on “PR Pro Bono Day”

Sept. 13, 2011 - PRLog -- More than 6,000 nonprofit organizations operate in Southwest Florida, but many of these organizations lack the personnel, budget and resources to effectively spread the word about their programs and services. The Southwest Florida Chapter of the Florida Public Relations Association (FPRA) hopes to assist nonprofit organizations by hosting its annual “PR Pro Bono Day” on September 30.
 
Some of the area’s most distinguished public relations professionals will provide guidance and advice at the free half-day seminar that begins at 12:30 p.m. at the Lee County Port Authority Airport Training Facility located at 15924 Air Cargo Lane in Fort Myers, FL 33913.

Pro Bono Day serves as the chapter's annual service project. Topics discussed in the four-hour mini-conference will include public relations basics, social media, fundraising, media relations, and board relations. Attendees are encouraged to bring samples of their work for feedback from FPRA’s professionals.

Session 1: Presentations 12:30-2:30
•  Event Planning - How to Bring in the Cash! - Ginny Cooper, The Cooper Group
•  The PR Toolkit - What You Need in Your Arsenal - Katie Meckley, Lee County Visitor & Convention Bureau
•  Social Media for the Short Staffed - Kerri Goldsmith, Hill, Barth & King

Session 2: Roundtable Discussions 2:45-4:00
•  Using Your Resources - Liz Loredo, Florida Gulf Coast University
•  Leveraging Your Board for Greater Brand Recognition - Heidi Taulman, Lee Business Industry Association
•  Getting Your Message in the Media - Jessica Clark, APR, Shell Point Retirement Community

To register for PR Pro Bono Day, visit the Southwest Florida FPRA website at http://www.fpraswfl.org. Registration is limited to 50 attendees.

For more details, please contact Tiffany Esposito at (239) 992-2943 or via email at tiffany@bonitaspringschamber.com.

PR Pro Bono Day is presented with assistance from sponsors LCEC and J.J. Taylor Companies, Inc.

Established in 1938, FPRA is the oldest public relations organization in the country. FPRA is dedicated to developing public relations practitioners, who, through ethical and standardized practices, enhance the public relations profession in Florida. Visit http://www.fpraswfl.org for more information.

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The Florida Public Relations Association is dedicated to programs and activities that enhance the success of public relations professionals in Lee, Collier, Charlotte, Hendry, and Glades Co