Bullseye Strategy and iClarity Merge to Form Full Service Interactive Marketing Agency

Sept. 12, 2011 - PRLog -- Press Contact:
Angel Marotto
pr@bullseyestrategy.com
Bullseye Strategy, LLC
954.591.8999

BULLSEYE STRATEGY AND ICLARITY MERGE TO FORM A UNIQUELY POSITIONED, FULL SERVICE INTERACTIVE MARKETING AGENCY

Poised For Growth, Company Opens Office on Las Olas Boulevard in Fort Lauderdale, FL

FORT LAUDERDALE, FL —September 12, 2011— Bullseye Strategy, LLC and iClarity, LLC have officially joined forces to form an interactive marketing and digital strategy agency that is uniquely positioned to support companies in all facets of interactive marketing, business development, digital strategy and tactical implementation.  The company will operate under the Bullseye Strategy brand going forward.  Bullseye Strategy is headed by Jonathan Schwartz and Maria Harrison, seasoned executives with experience at companies such as SportsLine.com (acquired by CBS in 2005), InterActiveCorp/IACI, and Interval International.

“Jonathan and I worked together earlier in our career and we share the same values.  Even before we decided to merge, Bullseye Strategy and iClarity partnered on many projects for clients,” said Maria Harrison, Partner of Bullseye Strategy. “Over time, it became increasingly clear that Jonathan and I shared the same vision and our companies’ complementary expertise in interactive marketing, business development, and overall digital strategy would provide far greater value to clients if we joined together.”

“I have never been more excited about the future than I am today with iClarity now part of Bullseye Strategy,” said Jonathan Schwartz, Partner and Founder of Bullseye Strategy. “The media landscape is growing increasingly complex and clients are counting on us to not only provide cutting edge plans, but to deliver results.  Maria is one of the most creative and hardest working people in the business, and I am honored to have her join me in leading this company forward.”

Bullseye Strategy, South Florida’s first truly hybrid agency, advises companies on corporate strategy, business development, and interactive marketing strategy, building actionable ROI driven plans for clients.  Importantly, Bullseye Strategy doesn't only develop the strategy, but also executes on it either in concert with internal stakeholders or on behalf of clients. Bullseye Strategy has had the privilege of delivering results for a wide array of clients including media companies, entertainers, technology companies, e-commerce businesses, travel-related companies, online subscription services, digital services resellers, and more.

The merger resulted in the need for new office space. The company officially opened the doors to its new office space on Las Olas Boulevard in Fort Lauderdale last month. The office space was strategically selected for its centralized location in the bustling downtown Fort Lauderdale business district and between Miami and West Palm Beach, its proximity to the Fort Lauderdale International Airport just minutes away, and to attract top talent as we continue to grow our resident team of experts in search engine optimization, pay per click search marketing, social media, media planning and buying, database marketing, and business development.

About Bullseye Strategy
Located in Fort Lauderdale, FL, Bullseye Strategy, LLC is an interactive marketing and business development firm. Bullseye’s team of seasoned professionals has expertise in all facets of digital strategy and implementation. Bullseye has helped generate millions of dollars in new business for clients in a wide variety of industries as well as identify and implement cost savings and efficiency strategies.

For additional information on Bullseye’s unique interactive marketing and business development services, go to www.bullseyestrategy.com or call 954.591.8999.
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