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Follow on Google News | Bullseye Strategy Named as Agency of Record for RailexBullseye being tapped to rebrand and position Railex as the premier choice for nationwide temperature-controlled transportation
By: Bullseye Bullseye Strategy has been charged by Railex to spearhead brand development and devise and execute fully integrated, 360-degree lead generation strategies across all marketing channels. Bullseye will leverage online media channels, trade publications and shows, and advanced CRM to help Railex achieve its 2014 objectives. Bullseye's work began in December 2013 with the repositioning of Railex's brand messaging to focus on the private rail system's growth from an innovative refrigerated transport option to a robust and easy-to-use full-service cold logistics solution. Bullseye Strategy developed the new Railex tagline, "Cold Logistics Made Easy," which is now the focal point of Railex's 2014 communications strategy. "We are thrilled to be working with the team at Railex as the company embarks on its national expansion," said Maria Harrison, President of Bullseye Strategy. "We have taken the first step towards elevating the brand with the launch of the new Railex website and marketing collateral. We are focused on ensuring Railex is top-of-mind with key stakeholders and decision makers in the supply chain for the food, beverage, frozen and pharmaceutical industries and delivering qualified leads to the Railex salesforce." "We selected Bullseye Strategy because of their track record of success putting together winning strategies for other companies offering complex business solutions and delivering results in partnership with enterprise level sales teams, " said Adrian Neuhaser, President of Railex. "Their ability to quickly understand our industry, formulate a CRM strategy alongside us, and source the right media partnerships for us has been critical to getting us in market in 2014." About Bullseye Strategy Bullseye Strategy is a leading digital marketing agency that helps companies navigate the media landscape to profitably acquire new customers and grow their relationships with existing customers. We work with a wide array of clients from different industries and provide both direct to consumer and business-to- About Railex Railex is a full-service, temperature- Contacts: Bullseye Strategy Inquiries Maria Harrison 954-591-8999 maria@bullseyestrategy.com Railex Media Inquiries Matt Bray 954-591-8999 matt@bullseyestrategy.com Railex Cold Logistics Solutions Jason Pollak 631-804-1705 jpollak@railexusa.com SOURCE Bullseye Strategy RELATED LINKS http://www.bullseyestrategy.com End
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