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Follow on Google News | Survey shows growing importance of value-added services for Asia Pacific mobile operatorsMobile operators expect revenues from value-added services to grow from 14% to 24% in next three years; join Amdocs’ tweetchat: ‘Value-added services – what is the best strategy for mobile operators?’ on August 10
By: Hanmer MSL “Mobile VAS, and particularly mobile payments, are gaining momentum in Asia Pacific and mobile operators believe they constitute a competitive force vis-à-vis other players in the market such as banks and credit-card companies on the one hand, and social networks, app stores and other service providers on the other”, says Erwann Thomassain, Head of Regional Marketing Asia Pacific, Amdocs. “As mobile operators seek to monetize VAS, Amdocs is there to support them by providing them with solutions for the creation, provision, bundling and billing of these services, as well as solutions for customer support”. Access the full report on the research conducted by Coleman Parkes, here. Join the Amdocs tweetchat: “Value-added services – What is the best strategy for mobile operators?” on August 10, at 9am UK, 1:30pm India, 4pm Singapore, by following the #doxchat hashtag on Twitter. Other key survey findings include: • Importance of VAS: 62% of respondents say that VAS are either important or very important to their company. In Australia and India, 70% of operators regard VAS to be important while only 50% from Thailand and Vietnam believe VAS services important. • Australia and India expect greatest VAS revenue growth: In Australia, the current share of revenues from this revenue stream is 23% which is expected to grow to 30% in three years’ time. However, it is in India that the largest expected growth of 17% in VAS is anticipated: • Popular mobile payments segments: Prepaid top-ups are the most popular form of mobile payments, followed by bill payments, money transfers and billing on behalf of app stores. • Anticipated conflict with finance organizations: # # # Public Relations................................................... End
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