Smile City Square Dental’s Dr. Kelvin Mah Writes About Dental Treatment vs. Transformation

July 22, 2011 - PRLog -- In his latest feature article for Fresh Vancouver magazine, Smile City Square Dental’s Dr. Kelvin Mah discusses “treatment” vs. “transformation” in modern dentistry, and highlights a recent patient experience to illustrate this important and inspiring difference.  

Treatment, Dr. Mah writes, is what dentists have focused on for generations: what needs to be done, the technical aspects of solving a dental problem, and so on. But that’s all changing, because today’s modern artisan dentists are going beyond the treatment end of things, and emphasizing dentistry’s transformative impact.

“Now, we can highlight for our patients the incredible lifestyle benefits they can look forward to after they leave the dentist’s chair – benefits that go far beyond improved oral health, and embrace everything from self-esteem, to career success, to improved relationships, and more,” Dr. Mah shares. “In this light, you could say that modern dentistry a catalyst for positive change that takes smiles and lives to the next level.”

And to illustrate modern dentistry’s power to elevate patients and transform their lives, Dr. Mah introduces his readers to Nick, a professional BCRPA Certified Personal Trainer who wanted to whiten his smile and align it with his image and aspirations.  

“A brilliant smile in the fitness industry goes a long way towards making the right impression and standing out from the crowd,” Dr. Mah writes. “Nick is aware that his clients look up to him as a role model who has achieved an enviable level of health, fitness, well being, inner strength and overall physical appearance. A big part of that complete picture is having a dazzling white smile -- and that’s the piece Nick was missing and searching for.”

After spending quality time with Nick to understand his concerns and goals – including the fact that he didn’t want his new smile to look phoney – Dr. Mah suggested Zoom! In-office whitening.

“With Zoom!, Nick would benefit from rapid whitening in just an hour, which was ideal given his very busy schedule,” Dr. Mah points out. “Plus, I could carefully adjust the concentration of peroxide in the whitening mix to bring his teeth to a consistent lustre, and harmonize the brightness with his overall skin tone and features so that it would look natural. And on the sensitivity-front, I could selectively shield sensitive areas with protective gel and prevent any pain or discomfort.”

The plan was set for a Saturday afternoon session, which would re-invent Nick’s smile. After customizing the setup, formula and protocol to match his patient’s unique needs and sensitivity, Dr. Mah calibrated the exposure time, performed the treatment, and an hour later the transformation was complete.

“Having my teeth whitened now allows me to feel more confident and assured in myself, and my teaching skills while interacting with clients. Not having to worry about my teeth being white allows me to put all of my focus and energy towards each individual client throughout each training session,” commented an amazed and grateful Nick. “As a Certified Personal Fitness Trainer, I understand the importance of working with a qualified professional when it comes to health and well being. After having my teeth whitened by Dr. Mah, I wouldn’t change a thing. To receive the best results you need to work with the best professionals – and that’s exactly what Dr. Mah and is: the very best. Thank you Dr. Mah! You’ve improved my quality of life and I couldn’t be happier.”

Read Dr. Mah’s complete article on transformative power of modern dentistry, and see Nick’s inspiring before and after photos, by visiting Smile City Square Dental’s Smile Transformations Gallery at http://www.smilecitysquare.com/smile-transformations/

For more information or for media inquiries, contact Roger Graham of Castle Communication Systems at 604-734-2627 or at media@CastleCS.com.  

About Smile City Square Dental

Dr. Mah’s relaxing, stylish and ultra-modern practice, Smile City Square Dental, is located inside Vancouver’s City Square Shopping Centre. Dr. Mah and his warm and inviting team provide a variety of patient-first dental solutions, including general dentistry, cosmetic smile makeovers, restorative dentistry, and oral health procedures. Dr. Mah is accepting new patients, and invites you to book an appointment to personally experience the benefits and promises that modern dentistry provides! Learn more about Dr. Mah and Smile City Square Dental at http://www.smilecitysquare.com. Current and prospective patients can also keep up to date on the latest news and information by subscribing to Smile City Square Dental’s new blog at www.smilecitysquare.com/blog.

About Castle Communication Systems

Vancouver integrated marketing and communications firm Castle Communication Systems designs, executes and manages results-focused advertising campaigns and creates integrated marketing plans for clients who want to take their business to the next level. As a full service advertising agency and management advisor, Castle helps clients achieve a high performance environment – one where marketing strategy, digital advertising, and staff training all work together to create ongoing, elite-level excellence and profitability. Learn more at http://www.castlecs.com/about-us.