Great summer reading: Lars Nielsen's ripping new history of the computer industry

July 21, 2011 - PRLog -- From the military's ENIAC of 1946 to the ripening of the Web, e-commerce and social networks, Lars Nielsen's Computing: A Business History details the evolution of computing as it has impacted the models and practices of markets and professional services around the globe.

"Over the past seven decades, commerce has been dramatically redefined (and re-engineered) in step with the advance of digital technology. Lars Nielsen does a splendid job of revealing this vital evolution. I couldn't put the book down." - James Strock, author of Serve to Lead

"Lars Nielsen insightfully and engagingly shows why we've got an unlikely partnership - the American military-industrial complex teamed with a generation of pot-smoking hippie whiz-kids - to thank for today's digital economy. This is one of the best books I've read all year." - James Amato, President and CEO, Tekserve, Inc.

Nielsen explains not only the development of technologies, but the ongoing saga of strategic rivalries between such tech firms as IBM, Cisco, Apple, Microsoft, Google and Facebook.

He surveys the rise and fall of companies and platforms from the early days of the mainframe when the likes of Sperry Rand and DEC laid unsuccessful siege to IBM's market-share, through to the era of Windows vs. Mac and beyond.

And he vividly depicts the brilliant but often rapacious personalities behind the competition that shaped the business computing environment we know today.


Computing: A Business History is available as a Kindle eBook from Amazon in the United States ($4.95), the United Kingdom (£3.54 , VAT inclusive) and Germany (EUR 3,99 ).


ABOUT THE AUTHOR
LARS NIELSEN has programmed and developed systems for a range of Fortune 500 companies and is the author of New Street's bestselling The Little Book of Cloud Computing. He lives in Amsterdam.


Please visit http://newstreetcommunications.com/businesstechnical for more details.

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