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| Persil Arwaa Abaya: Mission Innovation grand finale redefines excellenceMoza Al Suweidi national Emirati takes the best Abaya design honours New designs set new standards in innovation for Abayas
By: Landmark PR The final saw Moza Al Suweidi vying for the top prize against Ola Al Khatib, another emerging Abaya design talent, in an exquisite setting at the Armani Hotel – presenting a unique fusion of tradition and modernity. As part of the event, the two finalists showcased their entire collection of modest dressing and immitable style in a premium fashion show. In her comments on the exciting competition, Amal Murad – one of the leading Abaya designers in the region and a member of the jury, said: “It was a finale befitting the scale of the Persil Arwa3 Abaya. The third edition was the most exciting and showed an entire new world of innovation in Abaya designs. We are extremely privileged to see such world-class talent emerging from the region, and thanks to Persil and Henkel for supporting this cause of catapulting regional Abaya design talent on to a global stage.” She added: “ Overall, Moza Al Suweidi, Ola Al Khatib and the six others in the fray have made the region proud with their designs and work.” Adil Sheikh, Head of Marketing at Henkel GCC, said: “Every year, we set new benchmarks in excellence and we are happy with the overall success of the 3rd Persil Arwa3 Abaya. This year, we offered a bigger and better platform for designers to excel and we are thankful to our partners, including SWAROVSKI ELEMENTS, who supported our cause in a big way.” He added: “The final event witnessed a memorable fashion show, involving professional models presenting the various Abaya designs. Through this, we have taken Abaya fashion on to a totally new level -- something that Persil Abaya Shampoo is renowned for.” Persil’s association with the competition is part of Persil Abaya Shampoo’s ambition to bring to the fore the best Abaya design talent in the Middle East and give them a platform to succeed and shine. As part of the competition, eight shortlisted designers showcased their latest designs and preparation footage to a select jury and celebrity judges. The competition was broadcast on MBC 1’s Sabah Al-Kheir Ya Arab. After the jury comments, who vetted the designs, the contest was open for voting from members of the public through www.persilabayaworld.com or www.mbc.net/ The Persil Abaya Shampoo offers the perfect Abaya cleanliness & black colour retention with its revolutionary German technology ‘black colour lock’, protecting the blackness of the Abaya and keeps as good as new after every wash, besides safeguarding the fabric feel. About Henkel Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of 13,573 million euros and adjusted operating profit of 1,364 million euros in fiscal 2009. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500. All these 3 divisions have strong presence in the GCC region. Henkel Saudi was established in 1998 and has since then grown by leaps and bounds. Today, the company employs 320 people with a strong national workforce and has also established itself as the no. 2 player the Home Care category. Henkel AG & Co. KGaA Issued by Landmark PR & Event Management. For press information, please contact: Shadi Abou Assi Account Director Tel.: +971 4 3912547 Email: s.abouassi@landmark- www.landmark- End
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