Kinesis Survey Technologies Unveils Multimode Research Community Solution

July 15, 2011 - PRLog -- AUSTIN, TX (July 15, 2011) - Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, today announced that Kinesis Community ™ is the first market research online community (MROC) website solution that can operate seamlessly from both mobile and web devices.

Kinesis Community™ is a multimode portal solution that provides support to both web and mobile respondents throughout all phases of their research participation. From panelist registration, to survey access/completion, to incentive redemption, Kinesis Community™ enables interaction from not only computers but also the full range of mobile devices including the newest generation of touch screen smartphones and tablets.  

“The future success of market research will be predicated on the industry’s ability to support all research activities, not just survey-taking, on mobile devices,” said Kinesis President Leslie Townsend. “As the global leader in providing mobile and multimode technologies for market research, Kinesis is pleased to again enable another industry ‘first’.”

Kinesis Community™ is a browser-based MROC solution. For mobile respondents, browser-based solutions offer a distinct advantage over app-based solutions in that they are compatible with all mobile devices, whereas app-based solutions are supported only by a subset of mobile handsets. Additionally, browser-based solutions are less expensive to implement and easier to update and maintain. Like Kinesis Community™, Kinesis’ other flagship solutions, Kinesis Survey™ and Kinesis Panel™, are also browser-based and multimode-enabled to offer researchers a truly integrated and comprehensive market research software platform that elevates research project capabilities and respondent flexibility.

“The market research industry is suffering from respondent burnout and a dwindling panelist pool,” Townsend added, “and can no longer dictate which device type respondents must use without further alienating them. Kinesis provides researchers with a full suite of multimode solutions to offer respondents extensive device flexibility, thereby helping to reduce device bias issues.  We at Kinesis believe there is strong evidence that this is the future of market research.”

Ms. Townsend will discuss the necessity of mobile device support and best practices for mobile research implementation at the upcoming Market Research in the Mobile World conference being held in July 19-20 in Atlanta. She will present “Future-proof Mobile Research: Successful Survey and Panel Strategies for the Mobile Revolution” on day two of the event.  Additional information about the conference is available at www.kinesissurvey.com/events.


About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and web-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX, USA, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide. For more information, contact sales@kinesissurvey.com or visit www.kinesissurvey.com.

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Kinesis Survey Technologies, LLC provides a comprehensive survey and panel management product suite to advance innovation in both wireless and web-based market research.