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Kinesis Names New President, Steve Lavine, Creates Value-Add for Online Panel and Community Offering
In this new role, Lavine – a 30 year veteran and pioneer in the market research industry who founded both Common Knowledge and the your2cents opinion panel – will leverage his long-standing expertise to provide deep consultation to end-clients, adding immeasurable value to Kinesis’ online panel and community offering.
“We are thrilled to have Steve come onboard as President,” said Leslie Townsend, CEO and Co-founder of Kinesis. “The challenges of today’s large online panels – which typically entail multiple recruiting partners and branding, multifaceted incentive models, third-party sourcing, sample optimization, apps, and new monetization models – create an increasingly complex set of considerations for our clients. With his expertise, Steve is perfectly positioned to ease these challenges by providing integrated support and consulting to our clients throughout the pre-sales, highly technical on-boarding, and post-sales processes.”
“I look forward to working more closely with the Kinesis team,” said Steve Lavine, Co-founder and President of Kinesis. “Kinesis has already created powerful momentum in its online panel and community software solutions and I look forward to continuing the progress in making Kinesis the premiere panel management solution for large and mid-tier market research panels.”
Through his vast experience in the market research industry, Lavine has forged new research techniques in the areas of panel management, online survey execution, creative evaluation and testing, web site development and usability, and new product development. Lavine has been an active member of and a frequent speaker at the conferences of ESOMAR, CASRO, ARF, and the MRA, and is a tireless promoter of strategies and techniques to bring greater representation and reliability to online surveys and panel management. Steve holds an M.S. from the University of Illinois, Urbana-Champaign.
About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a device-agnostic survey and panel management product suite to advance innovation in both mobile and desktop-based market research. Delivering intuitive, state-of-the-
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