Lean Marketing House 28 Day Program

July 6, 2011 - PRLog -- Learn how to implement continuous improvement into your Sales and Marketing! These webinars will discuss utilizing the Lean Marketing House concept to build a foundation for your program. Each Participant will receive the E-Books:

  Lean Marketing House
  Marketing with PDCA
  Marketing with A3

Business901 will introduce Lean Marketing Concepts in a rather unique way. You will a download link to each webinar a minimum of 24 hours in advance. You may choose to watch this at any time prior to the live sessions. The live sessions will be dedicated to Q & A or a live demonstration about the scheduled subject matter. Event Registration is at http://leanmarketinghouse.eventbrite.com/

Dager says, "This not another system building approach but rather an action orientated program that organizes and develops your marketing efforts into a customer driven process. We will literally build your Lean Marketing House for 1 particular marketing segment and walk you through theory and into practice. I have not found a quicker and easier method from converting a stagnate and non-systematic marketing effort into a vibrant action orientated process. The end result is a continuous improvement process to keep your marketing ahead of the competition.”

The Lean Marketing House is a complete 28-day program based specifically on addressing these issues:

  Lean Sigma Marketing Principles
  Creating a Marketing Value Stream
  Marketing with PDCA
  Creating your Marketing Kanban
  Using A3s in the Marketing Process
  Implementing a Lean Marketing System

Program Structure and Agenda: You will sign up to start on the 2nd Thursday and for the following 28 days. There are a limited number of seats. In addition to the six webinars and coaching sessions, the program includes:

  Weekly email support between class sessions
  Review of individual A3's plans with feedback
  All class sessions are recorded so participants can listen to them at their leisure.

Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. Joe Dager, owner of Business901 takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts.

Joe has owned and operated companies involved in retail, manufacturing and professional services that include several turnarounds and growth companies. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The highly rated Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange.

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Joe, the owner of Business901 is a Lean Six Sigma Black Belt. Business901 is a progressive company providing direction in areas such as Lean Six Sigma marketing and organized referral marketing. Joe provides practical, information-rich, immediately applicable direction that can have immediate impacts on the success of small and mid-sized businesses. His experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.