Business Pros Get Advice from Media Personalities

June 14, 2011 - PRLog -- Nearly eighty business, public relations, and marketing professionals got the scoop from area journalists at the Florida Public Relations Association’s (FPRA) annual Media Breakfast.  Seven panelists shared their perspectives at the event, hosted at the Holiday Inn Airport Town Center by FPRA’s Southwest Florida chapter (http://www.fpraswfl.org).

The panelists represented all facets of traditional media: Newspaper, magazine, radio, and television.  Gulfshore Business Editor Phil Borchmann, News-Press Writer Francesca Donlan, Breeze Newspapers Editor Valarie Harring, WINK-FM Program Director Michael Hayes, Naples News Media Group Editor Penny Moore, Florida Weekly Managing Editor Osvaldo Padilla, and WINK News Anchor Lois Thome shared their industry insights.

Electronic media and social media were recurring topics throughout the panel discussion.  The rise of news websites and social media have shortened the news cycle and put more pressure on journalists.  The panelists urged local professionals to pitch their stories to reporters, and to be as accessible as possible when contacted by the media.

The Media Breakfast was sponsored locally by the Fort Myers Miracle, the News-Press Media Group, ECHO, J.J. Taylor Distributing, and LCEC.

Established in 1938, FPRA (http://www.fpra.org) is the oldest public relations organization in the country. FPRA is dedicated to developing public relations practitioners, who, through ethical and standardized practices, enhance the public relations profession in Florida.

For more information about FPRA in Southwest Florida, visit the organization’s website at http://www.fpraswfl.org.

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About the Florida Public Relations Association (FPRA):

Established in 1938, FPRA is the oldest public relations organization in the country. FPRA is dedicated to developing public relations practitioners, who, through ethical and standardized practices, enhance the public relations profession in Florida.