Branding the Future of Medicine Today

June 8, 2011 - PRLog -- The University of Texas Southwestern Medical Center in Dallas, whose clinical faculty includes three Nobel Laureates and eighteen members of the National Academy of Sciences, has over the decades consistently earned accolades for its biomedical research and primary care. But to the average North Texan, the center is far from a household name.

Tim Doke, the Vice-President of Communication, Marketing, and Public Affairs at UT Southwestern Medical Center, was personally responsible for increasing the center’s renown. And on Tuesday, June 28th, at Maggiano’s in Dallas, Doke will reveal how his team’s rebranding campaign compellingly sold the institute to future patients and physicians.

Attendees will learn how UT Southwestern developed a phased and comprehensive strategy utilizing targeted television, radio, print, out-of-home, direct mail, and online media ads to build awareness and preference, as well as identifying the nuances in those ads that differentiated Southwestern from the competition. By emphasizing the benefits of their position as the only academic, research-based medical center in North Texas, and therefore at the forefront of discovery and innovative patient care, Doke and his team successfully (and rightfully) re-earned Southwestern its seat at Dallas’ premier hospital table.

Seating is limited. Register now to reserve a place. Interested parties can register online. For those who register before June 27th at 7:00 p.m. the cost is $25 for members and $35 for guests. After that the fee increases by $10. Student members are $10. To secure the member rate, join the DFW AMA online today.

Event Details:
When:   11:30 a.m. to 1:00 p.m., Tuesday, June 28
Where:    Maggiano’s: Little Italy
205 North Park Center
Dallas, TX 75225-4499
Registration:
http://www.dfwama.com/en/cev/448

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About the DFW AMA:
The DFW American Marketing Association (AMA) is the number one educational source for marketers in the Dallas /Fort Worth Metroplex. For more information, go to: www.dfwama.com.