Brand Awareness is not Enough at DFW AMA Dallas Executive Luncheon

Aug. 8, 2011 - PRLog -- Dallas/Fort Worth– The Dallas/Fort Worth American Marketing Association (DFW AMA) is proud to present “Brand Awareness is not Enough” with Stride Rite Children’s Group Senior Director of Global Marketing Theresa Palermo on Wednesday, August 17, 2011 at Bent Tree Country Club in Dallas. Marketing professionals will study Stride Rite as a case study for turning brand awareness into brand relevancy and leveraging consumer insights to drive brand and sales.

Palermo has built a multi-functional marketing team focused on driving brand loyalty and sales across a multi-channel platform since assuming her role at Stride Rite. She will share the following takeaways during her presentation:

•   Ideas for balancing promotional messaging and brand storytelling
•   Ways to develop stronger relationships with consumers and maximize their lifetime value
•   Tips for leveraging consumer insights and new media to drive brand and sales

Registration for this event is now open. The cost to attend is $30 for DFW AMA members, $45 for nonmembers who register before August 16 at 7 p.m. After August 16 prices go up to $40 for members and $55 for nonmembers. Student AMA members always pay $20 for DFW AMA executive luncheons. For more information and to register, visit bit.ly/n9yJE5.

Event Summary
What: DFW AMA Dallas Executive Luncheon with Stride Rite Senior Director of Global Marketing
When: Wednesday, August 17, 2011 – 11:15 a.m. to 1 p.m.
Where: Bent Tree Country Club, 5201 Westgrove Drive, Dallas, TX 75248
Why: Stride Rite Children’s Group Senior Director of Global Marketing will share how the company has turned its brand awareness into brand relevancy and leveraged consumer insight to drive brand and sales.
Cost: Before August 16 at 7 p.m.-$30 members, $45 nonmembers; After August 16-$40 members, $55 nonmembers; $20 student members
Registration: bit.ly/n9yJE5

About the D/FW AMA:
The Dallas/Fort Worth American Marketing Association (DFW AMA) is the premiere community and resource for marketing professionals and students, with over 600 members throughout the Dallas/Fort Worth Metroplex. Each year the DFW AMA hosts more than 50 marketing-related events and has organized nine Special Interest Groups (SIGs) plus the CMO Roundtable and Mentor Program to help educate, support and enhance the performance of marketing professionals throughout their careers. To learn more, visit www.dfwama.com.

About the AMA:
The American Marketing Association, one of the largest professional associations for marketers, has more than 30,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. For more information on the American Marketing Association, visit the AMAʼs website at www.MarketingPower.com.

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About the DFW AMA:
The DFW American Marketing Association (AMA) is the number one educational source for marketers in the Dallas /Fort Worth Metroplex. For more information, go to: www.dfwama.com.