Widen Releases White Paper On Why All Marketers Should Implement Digital Asset Management Solutions

June 8, 2011 - PRLog -- Widen Enterprises, a Madison, Wisconsin-based digital asset management services provider—along with John Horodyski, Principal of DAM Education; and Lee Stadler, an educator and Creative Services Manager at Ottawa University—released a white paper today titled, “I know what you didn't do last summer and other reasons to invest in digital asset management systems.”

This free resource will help marketing decision-makers and others make the business case for adopting digital asset management solutions within their organizations.

“Understanding that you are potentially behind the 8 ball is a scary realization for anyone involved in brand management. Your brand is everything; it is your identity in the marketplace and you know that you cannot afford to be a digital laggard,” Horodyski said. “Making the decision to implement a digital asset management system is a big step in the right direction to brand management success. But it is okay to realize that while you may be behind, it is not too late to not only catch up, but there is great opportunity to seize the moment and leverage your assets in new ways only made possible by DAM. This white paper will guide you through some real world examples of brand management winning from workflow optimization, to ROI and beyond by providing greater support for branding, revenue growth and competitive positioning.”

“Together with the ability to brand, DAM is integral to the sustainability of every organization,” Stadler said. “For those who have wondered about DAM or are fighting for its implementation within their organizations, this white paper should make for a helpful read.”

DAM solutions are built to manage and protect assets and the diversity and value of which often go unnoticed by the very owners who are most invested in their success. This new white paper covers, among other things:
 
•  Common disparities between the real and apparent volume of a marketer’s digital asset library
•  Items to consider when determining whether an organization can justify investments in DAM
•  Insights into calculating the hard- and soft- dollar ROI of DAM systems
•  Explanation of the hard and soft costs of avoidable digital asset losses and redundancies

“I know what you didn't do last summer…” offers a comprehensive summary of the benefits of DAM by merging three different perspectives: those of the vendor, the analyst/taxonomist and the marketer.

“Ultimately, this DAM white paper was authored by a microcosm of the broader DAM space,” says Jake Athey, Widen Marketing Manager. “Certainly we don’t purport to represent everyone, but I think presenting the benefits of DAM in this way serves to illustrate the universal importance of and common-sense business case for the implementation of digital asset management solutions.”

Access the white paper “I know what you didn't do last summer and other reasons to invest in digital asset management systems,” available here: http://bit.ly/didnt-do-last-summer-whitepaper

About John Horodyski
John Horodyski is Principal at DAM Education (http://www.dameducation.com), a consulting agency focusing on Digital Asset Management education & training. He is also the Manager of Digital Programming and Product Development at the CBC (Canadian Broadcasting Corporation) and serves as Director of Marketing and Business Development for Wrinkled Pants, an educational software studio focused on the development of education and literacy apps for the iPad. John teaches a graduate course at San José State University’s School of Library & Information Science in Digital Asset Management and has published professional articles and presented at numerous conferences on digital media, metadata and taxonomy design.

About Lee Stadler
Lee is a designer, writer and collegiate educator working in the fields of higher education, fashion, photography, and others. As a designer and creative director, Stadler specializes in rebuilding brands through nationwide multi-channel campaigns, publications, branding briefs and identity packages. He also teaches photography, design and production, utilizing custom curricula that promote a thorough cross-discipline approach to design and problem solving. Stadler’s passion for solving organizational need through theory and information visualization has led to the development of WEPRO, a new method for data and information navigation; Modular Axes, a new system for visual layout; 120hours, a guided internship program; and Pocket Snapper, a photography primer for beginning and advanced practitioners.

About Widen Enterprises
Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit: http://www.widen.com.

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Digital Asset Management Software and Premedia Services to help marketing and creative teams create, manage and distribute digital media.

Photo:
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