Shelfwire.com Participates in Custom Week 2011

May 24, 2011 - PRLog -- Shelfwire.com announced today that it is joining a group of more than 35 custom and personalized product companies in a weeklong collaboration to bring attention to the growing “mass customization” movement by showcasing the breadth of customizable products now available in the market.  

At customweek.com, consumers can discover a wide range of custom products, designing and creating everything from storage furniture to new flavors of ice cream.  They can also enter to win a $2,500 “Customize Your Life” Grand Prize package, and take advantage of exclusive purchase discounts.  

As part of the promotion, Shelfwire is offering $20 off any order over $100 from June 6th to 13th. “We have been happy to discover so many cutting edge e-commerce companies focusing on customized products. We think our customers will be interested to see what these other customizers have to offer.” says Joe Felice, Founder and General Manager of Shelfwire.  

In April, Forrester Research issued a report titled, “Mass Customization is (Finally) The Future of Products” asserting, “…Mass customization has finally hit an inflection point.”  The report continues to predict custom products will “explode” with accelerated growth in the coming years, painting a vivid picture of a consumer marketplace brimming with “rich, pervasive customization.” The report also suggests made-to-order products will affect global economics as manufacturing is more likely to be in the USA or EU instead of Asia.

Inexpensive technology, advances in production techniques, and rapidly-evolving buyer expectations have unlocked the door to mass market customization.  These factors have advanced industrialization from a mass production/assembly line age into a new age where products are created or completed based on customer design choices.

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About Custom Week
Custom Week is a voluntary industry-wide promotion organized by executives from TreehouseLogic, GemKitty, and Create-A-Mattress to draw attention to the maturity of the mass customization movement, highlight companies currently offering thousands of customized and personalized items across a spectrum of categories, and emphasize that mass customization is a trend that’s here to stay.

About Shelfwire
Shelfwire.com offers a full range of customizable chrome wire shelving and accessories to help customers make the most of their space. Their unique Shelving Designer application allows serious home organizers to easily create and customize shelving solutions to meet their specific storage needs. Shelfwire is located in Liberty Lake Washington and is a division of Ergami, LLC.