LLB Featured as a Standout SMB for Automating Retail Store Audits with Flowfinity Actions

April 19, 2011 - PRLog -- Flowfinity Wireless Inc. [http://www.flowfinity.com], a leading provider and enabler of adaptable smartphone business applications, today announces that its customer, Laura’s Lean Beef has been selected by CGT Magazine as one of ten standout CPG small and medium size businesses (SMBs). The featured SMBs thrive in a fragile economy and strong market competition thanks to true product innovation, must-have technologies, consumer insights and non traditional marketing strategies. Laura’s Lean Beef improved sales force communication and sales channel data collection by deploying Flowfinity Actions for Retail Audits on BlackBerry smartphones of their sales reps who visit the 7,000 stores that carry their products. With real-time data and analytics, managers are able to stay on top of inventory and customer service.

“Using our new mobile solution gave us an important competitive advantage: we were able to double the number of sales calls completed per day”, said Jeff Tanner, Director of Information Technologies, Laura Lean Beef, “while also improving quality assurance responsiveness -- resolving issues in a matter of hours instead of a number of days.”

Laura’s Lean Beef recently garnered industry recognition with an Honorable Mention in the Mobile CRM category of the 2010 Mobilizer Awards. Also, CGT Magazine’s editors picked Flowfinity in its 2011 Readers’ Choice Awards for having established a standard for mobile applications at CPG companies, such as Laura’s Lean Beef, Heinz, Bacardi, and Anheuser-Busch, to achieve sales excellence by monitoring in-store merchandising compliance.

Visit http://flowfinity.com/customers/case_LLB_actions.aspx to read the Laura’s Lean Beef case study and see more examples of how other leading companies have extended business processes to their mobile employees with Flowfinity Actions.

Visit http://www.consumergoods-digital.com/consumergoodstechnol... to read about the Consumer Goods Technology Outstanding SMB Awards.

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Flowfinity Wireless is an established provider of business applications to improve the productivity of mobile professionals and empowers businesses to better manage the flow of information that drives critical processes and decisions.