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FCA Network Annual Convention Focused on ‘Getting More for Less’ for Floor Covering Retailers
FCA Network Annual Convention on March 27 & 28, 2011 in Chicago focused on “Getting More for Less” while highlighting the rapidly changing consumer marketplace and how flooring retailers can remain competitive by becoming more digitally visible.
By: C.B. Whittemore
“Our members realize the importance of having a web presence or at the very least coming up in a local source directory when their customer searches for a specific product on-line”, said Olga Robertson, president, FCA Network. “Christine was able to take the mystery out of social media marketing and bring it down to street level so to speak.”
In her presentations, Whittemore not only described how to reach women flooring consumers via a more engaging retail experience, but also detailed how to increase retailers’ online visibility using content marketing and social media marketing to connect with customers. She included best practices and highlighted examples from FCA Network members.
Other presentations featured Maxine Lauer, Sphere Trending, who addressed generational expectations surrounding digital trends, while Shaw’s John Godwin discussed residential flooring trends, including the 500 day cycle associated with refurbishing foreclosed homes.
Owners and managers from 57 FCA Network member stores around the country attended the annual event. “This annual convention is a terrific opportunity for FCA Network members to learn from one another, share best practices and return to their stores and businesses recharged,” added Robertson.
FCA Network specializes in providing full service retailers in secondary markets the support they need to compete and win. It supplies products, pricing and expertise to the Shop @ Home segment of the flooring industry.
For information about becoming a member of FCA Network, contact Robertson through www.fcanetwork.net or call direct at 877-858-2580.
For information about Simple Marketing Now, visit http://SimpleMarketingNow.com. Or, simply contact Whittemore at cbwhittemore@
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About Simple Marketing Now LLC: Simple Marketing Now, a marketing communications consultancy, helps organizations make their marketing more effective with social media and content marketing to better connect with customers and improve business profitability.
About FCA Network, Inc.: In 1998, FCA Network was formed with the purpose of providing independent floor covering retailers the opportunity to take advantage of FCA's successful marketing, merchandising and sales generating programs, while still maintaining their autonomy. With continuing manufacturer consolidation and competition, independent retailers need an edge that will differentiate them from their competition.