Marketpath Named 2011 Innovation of the Year Award Finalist for Website Marketing Solution

April 13, 2011 - PRLog -- Five independent judging panels select web content management (http://www.marketpath.com/cms-overview) provider to compete for state’s top technology honors in the Innovation of the Year category

Indianapolis, IN  – The results are in and Marketpath, Inc. (http://www.Marketpath.com) has been named a finalist for the prestigious TechPoint (http://www.techpoint.org/marketpath) Mira Awards Program in the Innovation of the Year category.  Now in its 12th year, TechPoint’s Mira Awards recognize the achievements of Indiana’s outstanding technology performers and contributors and focuses attention on the broader issue of the important role technology plays in Indiana’s economy.

Marketpath was chosen as one of three finalists for the Innovation of the Year category, which consists of companies that have introduced a breakthrough technology-based product or service in the past year.  Criteria for becoming an Innovation of the Year finalist include having an innovative and novel technology solution that demonstrates superiority and sustained viability, and meets a demonstrable market need.  

Marketpath is being recognized this year for a comprehensive solution for automotive dealer websites and marketing developed in conjunction with DriveVelocity, a Marketpath partner who specializes in marketing automation for the auto industry.  The solution, branded “Customer Relation Automation,” seamlessly integrates a dealer’s website, campaign management, and CRM into a cost-effective and measureable solution to dramatically enhance the dealer’s communications and marketing.  The groundbreaking system seamlessly integrates previously disparate systems and processes, to drive customer interactions and enhanced service, while more clearly measuring results.   Customer Relation Automation communicates and gathers data at key touch-points, providing a personalized, multi-channel experience for a dealer’s prospects and customers, adding value and enhancing their experience throughout the customer life-cycle.
   
“We are honored to be to be recognized by TechPoint as one of Indiana’s brightest technology companies,” said Kevin Kennedy, Chief Marketing Officer of Marketpath. “Marketpath and DriveVelocity, two growing Indiana technology companies, are working together to provide truly innovative marketing solutions for the automotive market.  We look forward to growing our business together, both in Indiana and throughout the United States.”

The winner of Innovation of the Year Award will be announced at the Mira Awards Gala, an “Oscars-style” award ceremony being held Saturday, May 7th in Indianapolis.

About Marketpath, Inc.
Marketpath provides innovative website design and development services and easy-to-use website products that give non-technical and technical users the ability to update and manage their websites anywhere they have an Internet connection.  Marketpath’s Software-as-a-Service (SaaS) Web Content Management Solutions (http://www.marketpath.com/cms-overview) and progressive marketing tools make website management fast and simple, while improving website visibility and search rankings, converting visitors into customers, and reducing cost.  Marketpath is focused on delivering the most effective and efficient On-Demand web marketing products and services, with an emphasis on innovation, ease of use, and customer service.  For more information visit www.marketpath.com or call 317-579-9704.

About DriveVelocity, Inc.
DriveVelocity specializes in innovative marketing solutions for auto dealers including campaign and lead management, email marketing, and customer relationship management (CRM).  For more information, contact John Kohlmeyer (john@drivevelocity.com; 317-750-0837).

About TechPoint
TechPoint is Indiana’s only statewide technology initiative, representing industry stakeholders including publicly-traded companies, private businesses, colleges and research universities, and local economic development organizations. The mission of TechPoint is to accelerate Indiana’s emerging and vibrant information technology sector by: promoting the successes of IT companies and professionals; supporting the formation, expansion, and attraction of IT companies; and advocating appropriate public policy. Visit www.techpoint.org.

MEDIA CONTACTS:
Kevin Kennedy
Chief Marketing Officer
Marketpath, Inc.
317-579-9704 ext. 104; kkennedy@marketpath.com

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Marketpath, Inc. is a leading provider of web design, development and web content management solutions that allow for fast, easy and effective management of websites for non-technical and technical users.