C&T Design and Equipment selects Marketpath for web content management and web design

Feb. 9, 2011 - PRLog -- Indianapolis, IN.  – Gawain Guy today announced www.c-tdesign.com, a new user-friendly website designed to promote and communicate the products and services of C&T Design and Equipment Company, as well as to better serve C&T Design’s customers and prospects.  

The site, designed and powered by Marketpath, Inc. (http://www.marketpath.com), includes a new look and feel, enhanced usability, and tools to assist C&T prospects and customers in making informed decisions about food service and commercial kitchen design, engineering, and product selection.  The site was built using Marketpath CMS (http://www.marketpath.com/cms-overview), a web content management system that allows non-technical users to keep relevant content up to date, while providing a platform to enhance the user’s overall web marketing.

In addition to its new look and clean visual design, the site offers a new “resource center” to help businesses make better decisions about their restaurants and/or commercial kitchens.  The resource center includes a project gallery for design concepts, a “green” solutions area with information and articles on eco-friendly and energy efficient products, services and design ideas, as well as new “buyers guide” and “cooking guide” sections. The site also features a new C&T Design blog, as well as being optimized for search (SEO), so that C&T’s products and services can easily be found by the numerous industry segments they serve.

“We plan to use our new website to proactively market our services and products to specific segments of the market, offer a central location for our employees to access priority information, and leverage the benefits of social media,” said Gawain Guy of C&T Design and Equipment (http://www.c-tdesign.com).  “Working with Market Path exceeded our expectations. They established a schedule executed with discipline and focus, and their process made us accountable for our own website. The flexibility of their website management software is a major reason why we selected Marketpath.  It’s simple to use and will allow our site to grow and add more value for our customers over time.”

The redesign of the website is what Marketpath hopes will be a long partnership with the C&T Design and Equipment. “We’re very excited for the opportunity to partner with C&T and help them better market their unique food service solutions, said Marketpath CMO, Kevin Kennedy.  “Marketpath’s goal is to provide website marketing solutions that drive measurable value for C&T by improving their website visibility, engagement and conversion.”    

About C&T Design and Equipment Company
Since 1971, C&T Design and Equipment has been providing foodservice solutions for restaurants, schools, hotels, hospitals, health care facilities, contract feeders, universities and other institutions.  C&T has worked hard to build a solid reputation within the foodservice industry by providing solutions to even the most challenging foodservice applications and installation requirements. With 15 offices around the country, C&T continues to expand to better serve their national and international clientele.
C&T Design and Equipment is headquartered in Indianapolis, Indiana.  For more information, visit http://www.c-tdesign.com or call (800) 966-3374.

About Marketpath, Inc.
Marketpath provides innovative website design and development services and easy-to-use website products that give non-technical and technical users the ability to update and manage their websites anywhere they have an Internet connection.  Marketpath’s On-Demand Web Content Management Solutions and progressive marketing tools make website management fast and simple, while improving website visibility and search rankings, converting visitors into customers, and reducing cost.  Marketpath is focused on delivering the most effective and efficient On-Demand web marketing products and services, with an emphasis on innovation, ease of use, and customer service.  For more information visit www.marketpath.com or call 317-579-9704 (ext. 104).

MEDIA CONTACTS:
Gawain Guy
C&T Design and Equipment Co.
317-644-7810 ext. 1360; gawaing@c-tdesign.com

Kevin Kennedy
Chief Marketing Officer
Marketpath, Inc.
317-579-9704 ext. 104; kkennedy@marketpath.com

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Marketpath, Inc. is a leading provider of web design, development and web content management solutions that allow for fast, easy and effective management of websites for non-technical and technical users.