Widen Releases New White Paper on Digital Asset Management (DAM): What to Know Before You Go

Leading Digital Asset Management as a Service Company—Widen, Along with DAM Education Principal—John Horodyski, Publish White Paper for Marketing Organizations to Identify Key Considerations Before Deploying Digital Asset Management Solutions
DAM: What to Know Before You Go!
DAM: What to Know Before You Go!
March 29, 2011 - PRLog -- Widen Enterprises, a Madison, Wisconsin-based digital asset management services provider, along with DAM expert John Horodyski, Principal of DAM Education, today published a white paper on “Digital Asset Management (DAM): What to Know Before You Go!

This free resource will help marketing and creative decision-makers identify the key considerations for instituting digital asset management solutions and best practices as to how the organizations’ assets will be managed in daily operations.

“The decision to implement a Digital Asset Management (DAM) system is a positive step in the right direction to gaining operational and intellectual control of the assets and is not one to be taken lightly,” says the white paper author John Horodyski. “The decision itself to go with DAM enacts a chain of questions to be carefully considered before proceeding down the path to DAM. The paper dissects the best questions to ask yourself, your team, your department, and your organization before you begin implementing digital asset management systems, policies and processes.”

DAM may well be the art of organization only so far as it may provide a structure of order amongst the information chaos of a modern media organization. The paper uncovers how businesses can increase profits with digital asset management in two ways:

1.  Organizing your assets in a central location will make them searchable and will allow your organization to save time. Access to information will allow for quick and easy search and no more lost time looking for assets. Shorter search times lead to quicker response times.

2.  The available assets in your DAM are now available for use and reuse to create new assets and new products. A quick and accurate response is priceless.

The paper is intended to help organizations understand that DAM is not a project, but it is a corporate product by every sense of the definition. DAM is a long-term investment that needs people and processes to power its potential. This paper is intended to arm those looking at DAM for the first time with the right information to have an easier time making the right decisions.

“We’re excited to have worked with John Horodyski and DAM Education to offer such a useful resource to marketing and creative groups evaluating digital asset management programs,” says Jake Athey, Widen Marketing Manager. “This new digital asset management white paper will provide a long list of considerations for organizations implementing DAM for the first time and for those transitioning from other solutions.”

Access the white paper “Digital Asset Management (DAM): What to Know Before You Go!,” available: http://bit.ly/DAM-What-To-Know

About John Horodyski
John Horodyski is Principal at DAM Education (http://www.dameducation.com), a consulting agency focusing on Digital Asset Management education & training. He is the Manager, Digital Programming, Product Development at the CBC (Canadian Broadcasting Corporation). John also serves as Director of Marketing & Business Development for Wrinkled Pants, an educational software studio focused on the development of education and literacy based apps for the iPad. John teaches a graduate course at San José State University, School of Library & Information Science in Digital Asset Management and has published professional articles and presented at numerous conferences on digital media, metadata and taxonomy design.

About Widen Enterprises
Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit: http://www.widen.com.

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Digital Asset Management Software and Premedia Services to help marketing and creative teams create, manage and distribute digital media.

Source:Widen Enterprises, Inc.
Email:***@widen.com Email Verified
Phone:(608) 222-1296
Tags:Digital Asset Management, Digital Media, Dam Software, Marketing Operations, Brand Management, Rich Media Management
Industry:Software, Marketing, Technology
Location:Madison - Wisconsin - United States
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