Challenges for Email Marketers as Subscribers Demand Relevancy - SPAM is in the eyes of the beholder

March 22, 2011 - PRLog -- For more information contact:
Nataly Blumberg (516) 859-6665
natalyb@optonline.net

Gaithersburg, MD – According to a new comprehensive white paper released today by Gold Lasso, deliverability issues continue to strain the email marketing industry and the current remedies extend far beyond list maintenance.   The white paper titled 2011’s Deliverability Nuts and Bolts, explains in detail that deliverability issues stem from the perception of spam as well as practice.  As a result of new inbox rules based on subscriber behavior, how subscribers interact with email marketing will influence deliverability rates.  In 2011, subscriber actions can be singled out as one of the most significant factors affecting a business’s email deliverability.  

“There are things that marketers should consider immediately, or else they can count on subscriber abandonment and lost sales. It’s all about building sender reputation by delivering what subscribers want at the precise time they want it, not just by keeping a clean list.” said Michael Weisel, CTO and co-founder of Gold Lasso. “That means marketers need to stay on top of strategies that will help them get the right message to the right person at the right time via email.”

This white paper, a free download from Gold Lasso’s Learning Center here http://goldlasso.com/learning-center/resource-library/vie..., is an in-depth analysis of deliverability components.   In addition to best practices, the paper provides easy-to-understand technical insight into more sophisticated email deliverability topics such as:

-   Sender reputation scoring and IP address stability
-   Subscriber engagement heuristics
-   How ISPs determine which messages to block
-   Disadvantages of pooled or shared IP addresses
-   Benefits and methods of monitoring mail queues
-   Detailed Non Delivery Report(NDR/bounce) code explanations]

The paper will be followed by a forthcoming webinar on the topic. For more information, contact 301-990-9857 ext. 215.

About Gold Lasso http://www.goldlasso.com
Founded in 2002, Gold Lasso, located in Gaithersburg, Maryland, is a provider of sophisticated multi-channel marketing technologies and services that help companies easily interact with their customers in a more relevant and personalized way. In an ever-changing marketing environment, long-term client success is our mission; therefore we provide every client with a dedicated and knowledgeable Account Manager who delivers ongoing strategic guidance. As a continuous developer of innovative features, Gold Lasso is greatly attuned to market shifts and client needs. We make multichannel marketing success cost-effective and easy by providing an all-inclusive feature set scalable for clients to grow their marketing efforts without having to migrate to more expensive systems. We do this by leveraging open source technologies that afford us greater cost advantages that we pass on to our clients. Some of these features include an intuitive and user-friendly interface, in-depth metrics and reporting, campaign automation and a robust API for easy integration. Gold Lasso is truly a complete system designed for clients to achieve a maximum ROI from their email, mobile and web marketing efforts.

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Founded in 2002, Gold Lasso, located in Gaithersburg, Maryland, is a provider of sophisticated multi-channel marketing technologies and services that help companies easily interact with their customers in a more relevant and personalized way. In an ever-changing marketing environment, long-term client success is our mission; therefore we provide every client with a dedicated and knowledgeable Account Manager who delivers ongoing strategic guidance. As a continuous developer of innovative features, Gold Lasso is greatly attuned to market shifts and client needs. We make multichannel marketing success cost-effective and easy by providing an all-inclusive feature set scalable for clients to grow their marketing efforts without having to migrate to more expensive systems.