Case Study: Digital Menu Boards at cafés in Movie Theatres

March 17, 2011 - PRLog -- “Now we have the ability to change display information in a timely and cost effective manner with remote centralized management control.”

Andy Alikberov, IT Director at Formula Kino

Digital Menu Boards
A menu is traditionally a central element of a fast food restaurant. Today, dynamic digitally enhanced menu boards with attractive images of dishes and prices are being placed at the service counter. This is the point where a customer makes a purchase decision within seconds, the attractiveness of the message on the menu boards plays an important role in this decision making process and can influence the sale.

Digital interactive technology is entering the hospitality industry in a rapid pace, replacing traditional static menu boards. The digital era brings numerous opportunities and possibilities to support sales and product marketing. Animated images attract attention and provide the option to demonstrate multiple products. In addition, restaurants have gained the ability to demonstrate not only static but also video content, for instance, video clips about new products and special promotions. Some restaurants even use touch functionality as a way to interact with customers or even have them order via their own menu screen.

The biggest business advantage for multi-store companies is the ability of remote centralized content management, promoting uniform messaging and the ability of changing the message on-demand with one simple click. Using the traditional way of static menu boards, one would need to print the new images and distribute them to all the different locations. With the latest digital technologies companies can save costs and time in a matter of ways and make better use of advertising and promotional activities.

Interactive boards are also finding their way to the shops, making use of social networks and personal preferences. The future holds personal advertising with the ability to record buying behavior: providing the customer with the best personal offer.

The Solution
The solution at Formula Kino was installed by Adissy, a leading solution provider for building networks of Digital Advertising LCD Displays, run by a single control center on wireless communication channels (Wi-Fi/WiMax) through the Internet in Russia. Adissy uses: Friendlyway® (composer 9 software), a leader in the area of Digital Signage software; AOpen as the Media Player provider with its Digital Engine® (DE7000) the world’s most reliable and powerful Digital Signage PC provider; Philips public signage display solutions (LCD-monitor BDL4251V 42 inch multimedia Full HD) designed for optimal image reproduction in a broad range of public areas.

According to Andey Alikberov, IT Director Formula Kino “The integration of dynamic menu boards is related to, first, technological effectiveness: now, we have the ability to change display information in a time and cost effective manner, controlling the system from one central remote location. Besides its modern and fashionable design: it also accentuates visitors’ attention on the fact that our movie theatres use cutting-edge technology,”

At the moment Adissy started with three movie theatres including 13 digital menu boards of Formula Kino. “In the near future: in all movie theatres of Formula Kino, starting with the largest ones, existing static displays will be replaced by dynamic displays. Along with that, we plan gradual integration of technologies for interaction with our visitors,” added Mr. Andey Alikberov.

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Adissy uses AOpen Digital Engine    
Adissy offers a whole range of solutions in the area of Digital Signage and interactive systems, starting from simple standalone media players and advertising displays to powerful platforms for building distributed digital signage networks for both advertising and corporate communication purposes. By being the official distributor of AOpen, and other leading companies in the digital signage industry: Adissy became not only a supplier of robust and scalable solutions, but also an expert for its customers due to its experience in the market.

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As the leading manufacturer of digital signage hardware solutions world-wide, AOpen keeps expanding its products and services for digital signage and other vertical application markets. The AOpen Digital Engine series is the company’s flagship product.